Shopify Plus: An Effective E-commerce Enterprise Solution that is Feature-Rich and Fantastic!

“And the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom.” - Anaïs Nin

When your business grows you need to find something scalable and stable platform which could handle this growth of yours.

You may find yourself being stretched in new and unknown ways as your online business grows. All growth comes with growing pains; the expansion of a web store is not any exception.

Perhaps your e-commerce platform may get affected by this growth as well, and to be honest, if the platform breaks down you go down with it. So, when the growing pain becomes overwhelming, it’s time to consider a switch.

More than 3,600 businesses trust Shopify Plus to grow bigger and faster in this competitive environment. According to the Shopify’s analysis, Shopify Plus merchants grows at an average of 126 % year-over-year.

However, Shopify’s offer is for small and medium-sized businesses and Shopify Plus is for prime volume stores. Shopify Plus is an enterprise-level platform. It handles all the technical legwork of running a large online store for you.

Now let’s discuss some advantages which you will enjoy as Plus client.

1) Extended Validation SSL Certificate

-You must have seen this many a times

-“Your connection to this site is not secure”.

-After viewing that alert warning what you do?

'You instantly leave that website.'

The same thing applies to almost all the people across the internet. They would immediately leave the webpage which pops-up that warning.

EV SSL certificates were invented by one of the most prominent certificate vendors to enhance e-commerce security, fight phishing attacks and to create the most trusted SSL Certificate. Visual assurance of security helps e-commerce merchants increase trust, reduce shopping cart abandonment, and build long-term relationships.

Comparision between Simple SSL vs EV SSL

Simple SSLEV SSL The padlock icon in address bar.

Padlock icon and Name of the organization in the address bar.

Doesn’t help users cross-check the website’s identity.

Verified legal Identity is displayed to the users. No identity check by a human being.

Meticulous Documentation checks to confirm their authenticity and ownership.

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without EV-SSL

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with EV-SSL

Features of EV SSL:

• “Green lock” symbol with your Company/Brand name beside the green lock in the address bar which builds the immediate trust of your customers and helps with conversion.
• Provides the highest strength of 2048-bit signatures with 256-bit
• Recognized by 99% of browsers and mobile devices.
• Unlimited server licenses.

What are the advantages you will get as EV SSL certificate holder

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source : https://www.shopify.com/enterprise/upgrade-to-shopify-plus

As a Shopify Plus client, you will get certified Level 1 PCI DSS compliance, a site-wide EV SSL certificate to redirect traffic from HTTP to encrypted HTTPS, data protection, and risk assessment for each and every order. Setting up your EV SSL takes minutes to complete, one or two weeks at most to confirm, and can make a surprising impact on your bottom line.

2) Automate your Business

The human mind is the most powerful tool. Even high-quality machines can’t replicate them. The mind is capable of solving complex problems, which modern technology can just dream of it for now.

That’s why it is important to free and relax your business team from being delayed in repetitive, labor-intensive processes, and to keep them on the stimulating important, and increasingly complex challenges that your business faces.

2 Automation Tools available exclusively to Shopify Plus customers

• Shopify Flow

People are expensive, even when it comes to just pushing buttons, which makes it harder to save money. Therefore Shopify introduced the most effective way to automate real-time alerts and business operating process. Let’s see some examples how Shopify flow can improve your organization's processes.

Tasks that customers do:

-Customers place an order.

- Customer place an order whose value is over £500.

-Then checkouts to the payment.

How does it work?

Flow combines business processes into 3 simple steps:

1. The Trigger: When an order is placed.
2. The Condition: Customer whose order value is over £500.
3. The Action: It automatically tag customer as VIP and Email customer services to include a thank you note or greetings.

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source:https://www.digitaloperative.com/blog/2017/shopify-flow

Workflow initializes when an order is created. It makes sure that your VIP’s (> £500/monthly spending on your store) customers are being properly rewarded.

Rewards high Average Order Value (AOV= Revenue/Number of orders) and longtime customers, track and apply the tag to customers those who convert through targeted marketing campaigns.

• Order risk management:

It sends the email to customer service or finance team when a high risk (fraud) order is placed. Or automatically cancel the order from countries deemed high risk or you simply do not deliver to.

Afterward, another email can be generated for the customer service team to contact the customer and explain why their order was canceled.

• Manage your inventory:

You would never run out of popular products in your store again. Flow sends email to your supplier to restock when inventory levels drop below a chosen number. It also advises marketing team via slack to pause any product based advertising campaigns until the stock is back.

• Automate Collections:

Whenever you add a product with a tag, flow will automatically include them in the collection having that tag name. For example, if an item has “t-shirt” in the product description, you can create an automation to include them in ‘t-shirts’ and new collection.

• Launchpad

In the eye of E-commerce, these holidays are like the Super Bowl of shopping. It’s one of those days in which retailers prepare for weeks in advance to make sure they are inclined to compete with millions of other vendors and brands selling their products.

It is really difficult and painful for the merchants managing a growing e-commerce business while waiting around until a specific time (often even after midnight), just to push a button to start a sale or promotion.

With Launchpad you can preplan everything. Launchpad offers a simple way to automate sales campaigns, product releases, and flash sales. It is an outstanding tool for high-energy holiday sales like Black Friday/Cyber Monday and more.

It allows you to manage complex events such as:

• Save your time by scheduling a sale by automatically launching your event checklist.
• Auto publish selected product at a selected time and date.
• Lock your store to create a hype and anticipation, before the start of the sale
• Track the events performance in real-time to understand the consumer behavior.
• Add a discount offer (BOGO) on the specific collection during the sale.
• Control every step of the customized sales campaign.

So, as you know how Launchpad can save time and give you peace of mind. You can now go to bed without worrying about anything, and start selling even when you are asleep.

3) Customize with Shopify Script      

As a Shopify Plus client, you can make a significant impact on your bottom line by few customizations with Shopify Script.

Whether it is utilizing balance exchange, to fire a coupon, an exit offer, or customizing the look and feel of the checkout, everything is just a few clicks away so it matches your brand style.

To do this Shopify Plus provides you the facility to

• Customize your checkout directly- both in its look and feel as well as in your customer’s field like shipping methods, and payment option.
• Customize your checkout dynamically through with Shopify Scripts and the Shopify Script Editor.

For example, after redesigning their website which includes dynamic and live pricing, Merchology observed that their mobile revenue increased by 340%.

What Merchology did was they customized their Shopify Scripts implementation which looks inside the user’s (customer) shopping cart, identifies if any changes have been made by the customer (for example, if they adjust an item’s size or increase/decrease their order quantity) Shopify Script will automatically adjust the checkout price in real-time.

4) Build for Growth

As your business grows big, the more time you spend on maintaining and managing your staff and tech infrastructure. When you spend more time on these things, the harder it is to focus on the strategies that made you and your online store successful in the first place.

Then you realize how overwhelming and exhausting managing this type of growth can be. Even if the potential is there it can all be wiped out by an unknowingly wrong significant decision.

Being a merchant on Shopify Plus what you will surely appreciate is the platform’s capabilities for the growth. It is designed and built to accommodate this type of growth.

5) Unrivaled Support

In order to make your Shopify Plus experience outstanding, you’ll work closely with various merchant success team. This includes Solutions Engineer and Gurus for the 24/7 support.

Merchant success team not only make you concentrate on features and opportunities applicable to you but also they make sure that you get ahead of the knowledge curve with special access to new feature betas.

Other than this they also offer platform training, assist with third-party integrations, and help find approved Partners to work on a design that you prefer and development projects specific to your business.

Final Thoughts

Well-known brands names like Budweiser, Bulova, The Economist, Nestle, and RedBull use Shopify Plus to run their e-commerce business.

With this multi-functional platform, you get free apps that automate tasks, notifications, campaigns and many more, which gives you more time to focus on product development, marketing optimization, and other strategies to further your brand expansion.

What are you waiting for? It’s time to upgrade yourself and your e-commerce business to the most reliable and scalable e-commerce platform Shopify Plus to accelerate your growth at its best.