Shopify B2B: Features for a powerful eCommerce platform

September 27, 2023

The B2B eCommerce industry has grown significantly over the years, with an estimated 80% of B2B sales interactions projected to occur online by 2025. The primary driver behind this growth is the shift in buyer behavior. Modern B2B buyers prefer a self-service, digital purchasing experience, similar to the one offered by direct-to-consumer (DTC) platforms.

To keep up with the competition, businesses need a reliable and robust eCommerce platform. Shopify B2B is an ideal solution for businesses of all sizes, offering a suite of features designed to streamline B2B operations and provide a personalized buying experience for customers.

Shopify B2B vs. DTC

While both B2B and DTC operations share the common goal of selling products, they cater to different audiences and therefore require distinct approaches. DTC targets individual consumers, offering a personalized shopping experience.

Shopify B2B is specifically designed to meet the unique needs of B2B businesses, providing functionalities like company profiles, custom pricing, and flexible payment options. Shopify Store Auditing Services can help businesses ensure that their Shopify stores are optimized for B2B sales. A comprehensive audit will assess the store's design, functionality, and marketing strategy, and provide recommendations for improvement.

Features of Shopify B2B

Company Profiles

Shopify B2B allows businesses to create comprehensive company profiles. These profiles can encompass multiple locations and associated buyers, providing a centralized system for managing B2B interactions.

Product Publishing and Pricing

The platform offers a personalized buying experience through curated product selections and price lists. Businesses can assign flexible purchasing rules, percentage-based pricing, and discounts to specific buyers or locations.

Flexible Payment Options

With Shopify B2B, businesses can automate their payment process. The platform supports automated net payment terms, draft orders, vaulted credit cards, and invoicing, ensuring a seamless and efficient order process.

B2B Checkout

Shopify B2B provides a unique checkout experience, displaying wholesale pricing during accelerated checkout based on the company profile.

Customer Accounts

Through customer accounts, businesses can authenticate buyers before they access wholesale products and pricing. Additionally, businesses can view and manage account information and order history.

B2B Checkout Experience

The checkout experience in Shopify B2B is designed to be smooth and efficient. It allows customers to view their assigned payment terms, methods, discounts, and prices. Additionally, businesses can create orders for their customers, streamlining the order process.

B2B Analytics

With Shopify B2B, businesses can access detailed reports and analytics to gain insights into their wholesale business. The platform provides B2B-specific filters that can be applied to various reports, offering a clear view of the business's performance.

Considerations for B2B Migration

Businesses considering transitioning to Shopify B2B should take into account several factors. These include the need for customization, the necessity of integrating with existing systems, and the potential costs associated with migrating to a new platform. However, with the numerous benefits offered by Shopify B2B, businesses can expect a significant return on investment.


Shopify B2B offers a comprehensive solution for businesses looking to streamline their B2B operations. With its robust features, high degree of customization, and seamless integration capabilities, the platform provides a powerful tool for businesses to grow and succeed in the B2B eCommerce sector.

If your company is considering adopting Shopify B2B or needs assistance with the migration process, MLVeda is here to help. Our team of experts can guide you through the setup process and ensure a smooth transition. Contact us today to learn more about how we can support your business's growth and success with Shopify B2B.

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