Exploring ERP, PIM, WMS, and OMS Integration with Shopify Plus: A Guide to Systems Integration and Workflow Automation

June 3, 2024

In today’s rapidly evolving digital marketplace, the integration of operational systems like Enterprise Resource Planning (ERP), Product Information Management (PIM), Warehouse Management System (WMS), and Order Management System (OMS) with e-commerce platforms such as Shopify Plus has become not just a trend but a necessity. These integrations, particularly ERP integration, streamline supply chain management, enhance inventory management, and automate business processes, thereby providing a seamless operational flow. The importance of this integration lies in its ability to synchronize data across platforms, ensuring accuracy and real-time visibility into business operations, which is paramount for businesses looking to thrive in the competitive B2B eCommerce landscape through effective ecommerce ERP integration.

The subsequent sections of this article will delve into understanding what ERP, PIM, WMS, and OMS entail and their unique advantages. It will further explore how integrating these systems with Shopify Plus can revolutionize a business by improving efficiency, increasing productivity, and ensuring a coherent user experience across all channels. The discussion will also highlight the benefits of leveraging ERP integration, cloud ERP solutions, and other secondary aspects such as CRM integration, ERP system integration, and the synergy between ERP WMS, OMS WMS, and WMS OMS within the Shopify ecosystem. By articulating how these integrations work and the advantages they bring, businesses can gain insights into adopting these technological advancements for superior supply chain and inventory management within the Shopify Plus platform, particularly through Shopify ERP integrations.

Understanding ERP

Enterprise Resource Planning (ERP) systems are designed to streamline and automate the core processes of a business, providing a unified platform that integrates various functions across the organization. These systems are essential for managing day-to-day activities, from accounting and procurement to project management and supply chain operations. By offering a single source of truth, ERP systems eliminate data duplication and ensure data integrity, making them indispensable tools for businesses of all sizes and industries, especially when considering ERP software and its comprehensive features.

What is ERP?

ERP stands for Enterprise Resource Planning, a type of software that allows businesses to manage and integrate their essential operations within one system. It aims to simplify and automate individual activities across an organization, enhancing transparency and alignment across departments. By consolidating back-office operations such as inventory software, accounting software, warehouse management, HR functions, and IT services, ERP for ecommerce reduces the need for multiple separate systems. This integration facilitates the production of insights and reports, aiding brands in making data-informed business decisions, particularly when using an ERP system Shopify integration.

Key Features and Functions

  1. Integration and Automation - ERP systems integrate various business processes into a single platform, automating tasks such as payroll, order processing, invoicing, and reporting. This automation minimizes manual data entry, reduces errors, and allows employees to focus on higher-value tasks, making the system both time-saving and cost-effective.
  2. Data Analysis and Reporting - By compiling information about business operations, ERP systems enable detailed analytics and reporting. Stakeholders can use these insights to make informed decisions, enhance business processes, and identify areas for improvement, leveraging business intelligence and accurate data.
  3. Financial Management - ERP systems are equipped with accounting features that track, store, and analyze financial data, including accounts payable, accounts receivable, general ledger, budgets, and forecasting. This streamlines financial tasks and improves the accuracy of financial statements, thanks to automated finances.
  4. Supply Chain and Inventory Management - ERP solutions offer visibility into the supply chain, tracking demand, inventory, manufacturing processes, logistics, and distribution. This integration and automation make the supply chain more efficient and profitable, enhancing vendor management.
  5. Customer Relationship Management (CRM) - With integrated CRM features, ERP systems bring customer data into the mix, providing a comprehensive view of customer information, enhancing customer service, and supporting sales and marketing efforts.
  6. Human Resource Management - ERP systems act as end-to-end employee management platforms, handling tasks such as hiring, payroll, compensation management, and timekeeping.

Examples of ERP Systems

  1. NetSuite: A cloud-based ERP offering a wide range of integrations for business solutions.
  2. SAP Business One: Recognized globally, though with a higher cost.
  3. Microsoft Dynamics 365: Offers modular tools for various business functions in the cloud.
  4. Acumatica: A cloud ERP designed for small to medium-sized businesses.
  5. Brightpearl: Tailored for small and medium-sized retailers, providing a suite of eCommerce business tools.
  6. Oracle: Offers a cloud-based solution for effective production systems.
  7. Sage: Integrates daily operations for eCommerce businesses.
  8. Odoo: An open-source ERP with a fully integrated eCommerce platform.
  9. Aptean: Caters to specific industrial needs, including a JustFood edition for food and beverage companies.

ERP systems are pivotal in today's business environment, offering the tools necessary for organizations to streamline operations, improve efficiency, and make informed decisions. By integrating various business processes into a single platform, ERP solutions enable companies to manage their operations more effectively and adapt to the ever-changing business landscape.

Understanding PIM

Product Information Management (PIM) is a system that centralizes product data from various distribution channels into one unified location. This system enables teams to edit and manage all product information simultaneously via the PIM system's interface. Such information includes item numbers, references, catalogs, SKU data, images and videos, translations, localizations, documentation, and more. A PIM solution serves multiple stakeholders, from internal business operations to suppliers, manufacturers, wholesalers, and customers, providing a comprehensive view of product information.

What is PIM?

PIM stands for Product Information Management. It is a system designed to manage and centralize product data, facilitating the marketing and selling of products across various channels. By consolidating product data into a single platform, PIM systems allow for the efficient management and distribution of product information, ensuring consistency and accuracy across all sales channels.

Key Features and Functions

  1. Manual and Automatic Product Information Collection - PIM systems support both manual and automatic collection of product information, ensuring that all relevant data is captured efficiently.
  2. Ability to Handle Multiple SKUs - These systems can manage numerous SKUs, making it easier for businesses with extensive product catalogs.
  3. Customizable Fields for Item Information - Users can customize fields for product descriptions, attributes, sizes, and more, tailoring the system to meet specific business needs.
  4. Management of Substitutions, Replacement Parts, and Accessories - This feature allows businesses to easily manage and update product-related information.
  5. Workflow Automation - PIM systems automate workflows, streamlining the process of updating and managing product information.
  6. Content and Marketing Material Management - Each product can have its content and marketing materials managed within the system, ensuring consistency across all channels.
  7. Integration with Ecommerce Ecosystem - PIM systems integrate with CMS, IMS, ERP, 3PL providers, and other parts of the ecommerce ecosystem, facilitating seamless data flow through third-party integrations.
  8. Customizable Workflows - Workflows can be customized for different departments and parts of the supply chain, enhancing efficiency and internal collaboration.

Examples of PIM Systems

  1. Sales Layer: Integrates with Shopify, providing a centralized platform for managing product catalogs across multiple distribution channels, available on the app store.
  2. Salsify: Offers slick data onboarding and powerful automation to speed up time to market and improve SEO performance.
  3. Akeneo: A flexible PIM system that supports efficient data management and distribution, tailored for ecommerce businesses.
  4. Pimcore: An open-source PIM solution that offers robust data management capabilities, including digital asset management.
  5. inRiver: Provides a platform for gathering, organizing, enriching, and distributing product data, optimizing the ecommerce process.

By leveraging a PIM system, businesses can improve the efficiency and accuracy of their product information management processes. This not only enhances the shopping experience for customers but also streamlines internal operations, leading to increased productivity and sales.

Understanding WMS

Warehouse Management Systems (WMS) are pivotal in optimizing warehouse operations, ensuring efficient inventory control, and streamlining order fulfillment processes. These systems offer a comprehensive solution for businesses aiming to enhance their operational efficiency and accuracy in managing warehouse activities.

What is WMS?

A Warehouse Management System is a software solution designed to support and optimize warehouse functionality and distribution center management. This technology enables companies to manage their warehouse operations from the moment goods or materials enter a warehouse until they leave, facilitating real-time inventory tracking, efficient order processing, and streamlined logistics.

Key Features and Functions

  1. Real-time Inventory Management - WMS provides up-to-the-minute details about stock levels at every warehouse location, preventing stockouts and enabling efficient stock replenishment.
  2. Order Fulfillment - Facilitates pick, pack, and ship processes with features like mobile barcode scanning, optimizing order fulfillment speed and accuracy.
  3. Integration Capabilities - Seamlessly integrates with ecommerce platforms like Shopify, other ERP systems, and supply chain tools to ensure coherent data flow and operations.
  4. Advanced Reporting and Analytics - Offers comprehensive reporting tools for insights into warehouse operations, helping businesses make data-informed decisions.
  5. Labor Management - Tracks employee performance and assists in scheduling to ensure optimal productivity.
  6. Shipping and Receiving - Automates and manages the shipping process, providing tools for generating shipping documents and managing inbound and outbound logistics efficiently.

Examples of WMS Systems

  1. NetSuite Warehouse Management: Offers a cloud-based solution with extensive integrations, suitable for businesses of all sizes.
  2. SAP Extended Warehouse Management: Known for its robust functionality and scalability, catering to large enterprises.
  3. Shopify WMS Specifically designed for Shopify Plus merchants, it simplifies operations and integrates seamlessly with Shopify stores.
  4. Microsoft Dynamics 365 Supply Chain Management: Provides comprehensive WMS capabilities within its suite of business applications.
  5. 3PL Central: A cloud-based WMS designed for third-party logistics companies, focusing on e-commerce fulfillment and inventory management.

By implementing a Warehouse Management System, businesses can significantly improve the efficiency and effectiveness of their warehouse operations. From real-time inventory tracking to streamlining the pick, pack, and ship process, WMS plays a crucial role in enhancing the overall productivity and accuracy of supply chain management.

Understanding OMS

Order Management Systems (OMS) play a crucial role in e-commerce and retail operations by managing the entire order processing cycle from receipt through fulfillment. These systems are designed to streamline and optimize the process of receiving, tracking, and fulfilling customer orders, ensuring that businesses can efficiently manage sales across multiple channels.

What is OMS?

An Order Management System is a digital way to manage the life cycle of an order. It tracks all the information and processes, including order entry, inventory management, fulfillment, and after-sales service. An effective OMS provides a single view of orders across all sales channels, enabling businesses to fulfill orders accurately and promptly, enhancing customer satisfaction.

Key Features and Functions

  1. Multi-Channel Order Management - Allows businesses to manage orders from various sales channels, including online, in-store, and through marketplaces, from a single platform.
  2. Inventory Visibility Across Channels - Provides real-time insights into inventory levels across different locations, helping to prevent stockouts and overselling.
  3. Seamless Integration - Integrates with ERP, CRM, WMS, and PIM systems, ensuring data consistency and streamlined operations across all business functions through connected systems.
  4. Customer Management - Enables businesses to view and manage customer information, including order history and preferences, facilitating personalized service.
  5. Order Processing and Fulfillment - Automates order processing, payment capture, and shipping, reducing manual efforts and errors.
  6. Returns Management - Simplifies the process of managing returns and exchanges, improving the post-purchase customer experience.

Examples of OMS Systems

  1. Shopify Order Management: Built for Shopify users, it offers seamless integration with the Shopify ecosystem, simplifying multi-channel sales and fulfillment.
  2. Magento Order Management: Designed for Magento users, it provides capabilities for managing orders, inventory, and fulfillment across multiple channels.
  3. Salesforce Order Management: A part of the Salesforce platform, it offers robust features for order processing, inventory management, and customer service.
  4. Brightpearl: A retail-focused OMS that integrates with multiple e-commerce platforms and marketplaces, offering features for inventory management, order processing, and reporting.
  5. Zoho Order Management: Provides comprehensive tools for managing orders, inventory, and shipping, catering to businesses of all sizes.

By incorporating an Order Management System into their operations, businesses can significantly enhance their efficiency and customer service. An OMS not only automates and optimizes order processing but also provides valuable insights into customer behavior and sales trends, enabling businesses to make informed decisions and grow their sales channels effectively.

Integrating These Systems with Shopify Plus

Integrating Enterprise Resource Planning (ERP), Product Information Management (PIM), Warehouse Management System (WMS), and Order Management System (OMS) with Shopify Plus offers unparalleled advantages for e-commerce businesses. This integration streamlines operations, enhances efficiency, and provides a seamless experience for both the business and its customers. Below, we delve into how each system integrates with Shopify Plus, leveraging its capabilities to the fullest.

ERP Integration

ERP integration with Shopify Plus is a strategic move to centralize business operations. This process connects the ERP system with Shopify, allowing for the seamless flow of data across the organization. It automates and synchronizes essential business functions such as inventory management, order tracking, and customer information, thereby enhancing decision-making and operational efficiency. For instance, installing the NetSuite ERP Shopify App enables data transfer to NetSuite, which can be customized for the business's specific needs. This integration ensures real-time inventory management and just-in-time inventory practices, optimizing stock levels and reducing costs through effective Shopify ERP development.

PIM Integration

Integrating a PIM system like Sales Layer or Akeneo with Shopify Plus centralizes product information management. It provides a single platform to manage product catalogs across multiple distribution channels, ensuring consistency and accuracy of product data. This integration enhances the shopping experience by automating the collection and management of product information. Businesses can easily update product data in real-time, ensuring that all sales channels reflect the most recent information. This not only saves time but also significantly improves customer satisfaction by providing accurate and up-to-date product details.

WMS Integration

For Shopify Plus users, integrating a Warehouse Management System (WMS) like NetSuite Warehouse Management or Shopify WMS is crucial for optimizing warehouse operations. This integration enables real-time inventory management, allowing businesses to track stock levels accurately and avoid overselling. It automates order fulfillment processes, from picking and packing to shipping, reducing manual errors and ensuring efficient delivery. Key features to look for in a WMS include inventory management, order fulfillment automation, shipping integration, and reporting and analytics. By selecting a WMS that integrates seamlessly with Shopify Plus, businesses can streamline warehouse operations and improve productivity.

OMS Integration

An effective Order Management System (OMS) integration with Shopify Plus simplifies the management of the order processing cycle. It enables businesses to efficiently handle orders from various sales channels in one centralized platform. This integration provides real-time insights into inventory levels across different locations, preventing stockouts and overselling. It also automates order processing, payment capture, and shipping, reducing manual efforts and errors. By integrating an OMS, businesses can offer personalized customer service, manage returns and exchanges effortlessly, and ensure timely delivery of orders.

Integrating ERP, PIM, WMS, and OMS systems with Shopify Plus not only streamlines business operations but also enhances the overall customer experience. It automates repetitive tasks, reduces human error, and ensures that businesses can manage their processes more efficiently. With the right systems in place, integrating these technologies with Shopify Plus can lead to improved operational efficiency, better inventory management, and increased customer satisfaction, ultimately driving business growth through seamless connections.

Benefits of Using ERP, PIM, WMS, and OMS with Shopify Plus

Integrating Enterprise Resource Planning (ERP), Product Information Management (PIM), Warehouse Management System (WMS), and Order Management System (OMS) with Shopify Plus brings a myriad of advantages that can significantly enhance the operational efficiency and overall performance of e-commerce businesses. These systems work in harmony to streamline processes, manage data more effectively, and provide a superior customer experience. Below, we explore the specific benefits of using these integrations with Shopify Plus under four key areas: Improved Efficiency, Better Data Management, Enhanced Customer Experience, and Scalability and Flexibility.

Improved Efficiency

The integration of ERP, PIM, WMS, and OMS systems with Shopify Plus leads to a remarkable improvement in operational efficiency. For instance, ERP systems eliminate the need for manual data entry and management using spreadsheets, reducing the risk of human error. This automation extends across business functions, from inventory management to financial audits, ensuring tasks are completed more quickly and accurately. Similarly, PIM systems streamline the process of managing product information, allowing for bulk uploads and updates, which saves considerable time. The automation of monotonous tasks by an OMS not only frees up time for more critical business areas but also lowers the chance of simple yet impactful errors. Moreover, WMS optimizes warehouse operations by automating order fulfillment processes, thereby enhancing productivity.

Better Data Management

One of the standout benefits of integrating these systems with Shopify Plus is the significant improvement in data management. ERP integrations centralize enterprise data, creating a hub for real-time data access across all departments. This centralization is crucial in maintaining data integrity and ensuring that all business units operate with the same, accurate information. PIM systems further contribute by centralizing product data from various channels, ensuring consistency and accuracy across all sales platforms. Similarly, OMS tracks inventory levels by channel and merges order and financial data, providing a comprehensive view of the business's operational status. Through these integrations, businesses gain a deep understanding of customer preferences and are able to make data-informed decisions swiftly, leveraging proprietary data.

Enhanced Customer Experience

Integrating ERP, PIM, WMS, and OMS with Shopify Plus significantly enhances the customer experience. By ensuring real-time inventory counts and providing dynamic, customer-specific pricing options, these systems help in maintaining accurate, relevant front-end data. The seamless data exchange between ERP and PIM ensures that product information on the Shopify store is always synchronized with inventory levels, enhancing the reliability of product availability information. Moreover, an efficient OMS improves customer service through accurate shipping and delivery information, and faster responses to order status queries, thereby increasing customer satisfaction and loyalty with dynamic pricing.

Scalability and Flexibility

The expandability and flexibility offered by Shopify Plus, thanks to its open API and technology community, ensure that these integrations can scale with any high-growth merchant's or Fortune 500 company's backend technologies. This scalability is critical for businesses experiencing rapid growth or those planning to expand their operations. The flexibility to integrate with a wide range of systems, from third-party logistics (3PL) to inventory management systems (IMS) and beyond, allows businesses to customize their operational setup to meet their unique needs. As a result, businesses can seamlessly integrate third-party platforms they already use with Shopify to streamline their entire business operation, making it easier to adapt to changing market demands and business growth through IPaaS.

In conclusion, the integration of ERP, PIM, WMS, and OMS with Shopify Plus offers businesses a competitive edge by improving efficiency, enhancing data management, providing a superior customer experience, and offering the scalability and flexibility needed to grow and adapt in the fast-paced e-commerce landscape.


Throughout this exploration of integrating ERP, PIM, WMS, and OMS systems with Shopify Plus, it's clear that embracing these technologies is fundamental to driving success in ecommerce operations. By centralizing operations, enhancing data management, and improving customer interactions, ecommerce merchants are well-equipped to surge ahead in the ever-competitive online marketplace. Such integrations not only streamline processes but also leverage the full capability of Shopify Plus to deliver a seamless and efficient operational workflow. The benefits discussed reflect a significant leap towards operational excellence, emphasizing that the integration of these systems is not merely an option but a necessity for growth-minded businesses.

Understanding the pivotal role these integrations play in the scalability and flexibility of ecommerce operations, businesses looking to stay ahead should consider the expertise of professionals. Connect with MLVeda for your integration and automation needs, ensuring your business leverages the potential of Shopify Plus fully. This step into a streamlined, efficient future is essential for those ready to optimize their ecommerce strategy, offering a clear pathway to improved business performance and customer satisfaction. By making these technologies part of your operational backbone, you position your business at the forefront of ecommerce innovation, ready to meet the demands of tomorrow's digital marketplace.


What ERP systems can be integrated with Shopify?

Shopify supports integration with several leading ERP systems despite not having a built-in ERP solution. Notable ERP systems compatible with Shopify include NetSuite, Microsoft Dynamics GP, SAP Business One, and Brightpearl, making it a part of a global ERP program.

Is it possible to use Shopify as a Product Information Management (PIM) system?

Yes, Shopify can function as a Product Information Management (PIM) system with the right integration. This allows for the efficient marketing of products across multiple channels, enabling the quick push of numerous products to various platforms. Additionally, Shopify's PIM integration provides valuable insights into each channel's performance through comprehensive dashboards.

How do OMS and PIM systems differ from each other?

The primary difference between an Order Management System (OMS) and a Product Information Management (PIM) system lies in their focus areas. A PIM system stores essential product details like descriptions, titles, specifications, images, and pricing, which are crucial for an OMS. Conversely, an OMS manages critical order-related information including order status, tracking details, and inventory adjustments, information that is often needed by a PIM system.

What are the differences between ERP and OMS?

An Order Management System (OMS) is tailored to manage complex and changing order scenarios, encompassing various sales channels, inventory locations, delivery options, and customer preferences. On the other hand, an Enterprise Resource Planning (ERP) system is designed to handle back-office operations such as production scheduling, material planning, accounting, and reporting, offering a broader scope of business management functionalities, often requiring customized implementations.

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