Composable Commerce: The Future of Enterprise Retail

January 2, 2024

Over the last decade, the e-commerce sector has experienced remarkable growth in the adoption of headless commerce and composable commerce systems. This shift has revolutionized business operations, empowering companies to benefit from the flexibility of crafting and controlling their bespoke commerce platforms. However, headless commerce introduces its own array of challenges and constraints. To tackle these issues, Shopify Plus, a prominent player in the e-commerce field, has unveiled Commerce Components, their latest offering.


Understanding Composable and Headless Commerce

To fully appreciate the capabilities and advantages of Shopify's Commerce Components, it's essential to understand the principles of composable commerce and headless commerce. These terms have risen to prominence in the digital retail sector, attracting attention from enterprise retailers for the benefits they deliver.

Composable Commerce vs Headless Commerce

In essence, composable commerce is an innovative approach to creating a new application by selecting and piecing together best-fit components. These applications serve different use cases and can function alongside multiple e-commerce solutions simultaneously.

On the other hand, headless commerce is a distinct way of constructing applications. These applications are designed from scratch in a decoupled fashion, yet they retain the capability to interact with other existing apps on platforms like Shopify Plus.

Distinguishing Composable and Headless Commerce

The fundamental distinction between these systems is their operational approach. Headless commerce separates the customer-facing front end, like a website or mobile app, from the operational back end, which includes the database and order management systems. On the other hand, composable commerce goes beyond by breaking down all e-commerce elements, allowing for the construction of an ideal technology stack that's customized to meet your unique business requirements.

Composable commerce represents not just a technological shift but a more modular strategy for structuring your e-commerce presence. It grants the autonomy to choose and blend services and solutions that resonate with your business objectives, free from the limitations inherent in traditional monolithic systems.

Benefits of a Composable Tech Stack

Adopting a composable tech stack offers several advantages:

  1. Greater control and flexibility: You can choose backend services as per your requirements due to the modular architecture.
  1. Cost optimization: You only pay for the services you utilize.
  1. Futureproofing: With a composable approach, you can switch services as per your business's evolving demands without the need to overhaul your entire tech stack.

An exemplary composable commerce stack might encompass a suite of top-tier services, such as a specialized tax platform, a robust fulfillment service, a secure payment platform, and the seamless integration of Shopify's checkout capabilities.

The Impact of Headless and Composable Systems in Enterprise E-commerce

The advent of headless and composable commerce has drastically altered the e-commerce landscape. Shopify Plus's move towards headless commerce architecture stands as one of the most significant transformations in the industry. This strategic shift has empowered merchants to enhance their platform, facilitating the creation of innovative products or services with reduced friction compared to previous models.

Shopify's debut of Hydrogen and Oxygen last year marked the company's progression towards offering a composable commerce enterprise solution, with the introduction of Commerce Components as the subsequent strategic advancement.

Trends Propelling the Rise of Composable Commerce

Several trends have contributed to the emergence and acceptance of composable commerce. These trends include:

  • The need for speed, flexibility, and scalability: Enterprises strive to innovate quickly to stay competitive, but their existing architectures often fail to keep pace with their rapid rate of innovation.
  • The need for a modular approach to e-commerce platforms: This allows businesses to combine individual components from various providers or build custom solutions with ease.
  • The rise of the Software as a Service (SaaS) model: Enterprises are examining how they can leverage this model across all parts of their platform architecture, especially for upgrades or maintenance projects that necessitate significant server changes before deployment.
  • The need for a cloud-native architecture: Enterprises aim to develop applications that can scale up or down as required, regardless of where the application is hosted, be it on the cloud or on-premises.

These trends underscore the growing demand for flexibility, scalability, speed, and simplicity in today's fast-paced digital business environment.

Introducing Shopify Commerce Components

Shopify Commerce Components is a comprehensive suite of over 30 modular e-commerce components that can be utilized or integrated with third-party services for e-commerce applications. Designed to offer the flexibility of Shopify Plus, these components enable you to compose your commerce stack as per your specific requirements. Furthermore, they are extensible, allowing their behaviors to be tailored to a merchant’s unique business needs.

While the product is still in its nascent stage, the Shopify Plus team plans to share the tools they've developed to assist developers in crafting their custom selection of components that integrate seamlessly with their existing stack. Regardless of your selection, you will always have access to the robust Shopify Checkout.

Available Commerce Components

Commerce Components comprise a collection of APIs, SDKs, and e-commerce component integrations that empower you to construct an efficient commerce solution for your enterprise. The five main categories of Commerce Components are:

  1. Storefront: Includes APIs for building a headless frontend experience.
  1. Cart/Checkout: Includes APIs for managing payment information.
  1. Core Commerce: Includes APIs for creating products with multiple data models.
  1. Data & Compliance: Offers solutions that address your customers' data privacy concerns, such as GDPR compliance.
  1. Shipping & Logistics: Offers solutions related to shipping labels API integration.

Who Can Benefit from Commerce Components?

Suited for enterprise retailers, Commerce Components are an integral part of composable commerce, ideal for those operating on a complex commerce stack that includes custom and third-party technologies. Especially beneficial for brands that sell both offline and online, these components, backed by the engineering support of Shopify Plus, enable retailers to select individual modules instead of entire platforms. It’s recommended that brands transacting at least $500m+ a year online can extract the maximum benefits from the platform.

Commerce Components and Shopify Plus

While Shopify Plus is a comprehensive solution for digital-first brands, Commerce Components presents a curated selection of modules for enterprise retailers. These modules are key to composable commerce, allowing for the construction of custom experiences that integrate seamlessly into their commerce stack.


Shopify Plus charges a standard fee of 0.4%, along with a 0.15% discount when using Shopify Payments, and a minimum $2,000 USD/month. In contrast, Commerce Components offers tailored, usage-based, and component-dependent pricing that aligns with the flexible needs of businesses.

  • Modular: Retailers pay only for the components they opt to use.
  • Usage tiers: Pricing for each component depends on a retailer’s usage of each component, with unit costs decreasing as usage increases.
  • Predictable: Pricing is annual and based on commitment tiers, providing retailers with a clear idea of their expenses.
  • Bundle Discounting: Discounts increase as retailers commit to more components.


Shopify Plus merchants benefit from the dedicated support of a Customer Success Manager and launch support, while Commerce Component retailers can leverage Shopify Professional Services, enterprise-grade SLAs, and a dedicated account team that provides 24/7 priority support.

Features & Functionality

Shopify Plus offers a comprehensive suite of features and functionalities, but Commerce Components takes it a step further with no API limits, 40k checkouts per min/store (compared to Shopify Plus's 15k), increased product variant limits, new third-party technology partnerships, and an admin experience optimized for enterprise workflows.

Time to Launch

The time required to launch on Commerce Components can vary based on the retailer’s specific needs and is generally estimated to be longer than the average Shopify Plus implementation.


Shopify Plus will evaluate each retailer's needs, ensuring they have the necessary server capacity and providing a guaranteed SLA to support their operations.

The Power of Shopify Commerce Components for Enterprise Solutions

As a Shopify Plus merchant, the introduction of Commerce Components might prompt you to consider how it will impact your commerce operations. These two platforms offer such distinct functionalities that they could be seen as opposites within the e-commerce solution spectrum.

With Shopify Plus, merchants can efficiently manage their stores via an admin panel, utilizing features such as inventory management and order fulfillment, complemented by a range of third-party apps and integrations, all within the robust Shopify ecosystem.

On the contrary, Commerce Components is designed specifically for enterprise businesses looking to engage in composable commerce by tailoring their store's user experience. This is achieved by integrating different components into existing e-commerce tech stacks while maintaining control. These components, including Shopify Plus’s storefront, its super-fast checkout, or its content management system, may not be used independently. However, when integrated with enterprise software stacks, they constitute a formidable offering.

Early Adopters of Commerce Components

Commerce Components, a cornerstone of Shopify Plus, has already been adopted by renowned brands such as Mattel, JB Hi-Fi, Glossier, Coty, Steve Madden, Spanx, and Staples. Given that the platform was officially launched only in January, it's expected that many more enterprise retailers will soon join this illustrious list.

The Future of E-Commerce with Composable Commerce

As the e-commerce industry continues to evolve, so must the technologies that support it. Shopify's recent introduction of Commerce Components, a key feature of Shopify Plus, exemplifies this evolution. Shopify has always been recognized for its flexibility, but with the addition of Commerce Components, it has become even more potent for enterprise retailers, marking a significant milestone in composable commerce.

It's worth noting that while Shopify Plus already offers numerous features enabling merchants to focus on their business rather than the technology, Commerce Components elevates this to a whole new level. It's an exhilarating time for enterprise retailers as they can now harness the capabilities of Shopify Plus to build an e-commerce platform that truly reflects their brand.

As a top-tier Shopify Plus partner, and with our in-depth experience in enterprise commerce, we are well-equipped to assist retailers in navigating this new Shopify offering. Contact us for any queries on Commerce Components.


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