‎5 Mistakes Ecommerce International Sellers ‎make.‎

Last updated on September 18th, 2018 at 07:39 am

There is a famous saying, “Fools learn from their mistake, whereas wise learn from the mistakes of ‎others.‎”

According to federal government data, International sellers typically outperform those who sell domestically. Hackernoon researched that Global Ecommerce sales in 2016 was 1.859 Trillion USD.

Statista’s information says that in 2017, retail e-commerce sales worldwide amounted to 2.3 trillion US dollars and e-retail revenues are estimated to grow to 4.88 trillion USD till 2021.

If you’re reading this, it probably means you have taken the initiative to sell your product globally, but maybe you are not making the figures, profit, revenue, sales that you had made up in your mind at the first place.

Remember every mistake you make on an E-commerce platform will cost you trustworthy customers, as well as, a huge amount of money.

Let’s quickly go through the following Ecommerce mistakes that websites tend to make and also know how to avoid them:

1) Not Creating Buyer Persona

Imagine you’ve invited a new friend over for dinner. Which of the following processes would be more efficient? Making a sandwich and then asking your friend if he/she has got any food allergies as you place the attractively plated sandwich in front or vice versa?

Unless if you’re prepared to throw away the whole deliciously made sandwich when the friend tells you that they’re extremely allergic to bread, the answer should be pretty obvious.

Similarly, it is happening in the digital world. Many e-commerce websites are just selling their products online without even doing a tiny research of what their potential/targeted customers are.

If you start building an online brand without even knowing who your customers are, then you’re probably going to have a tough time and wastage of money, which could have been saved if you had created and referenced your buyer personas.

2) Running more than 1 online stores

Maybe you are already running multiple e-commerce stores for selling in different geographic. Maintaining more than a single store can be niggling, and time-consuming.

Merchants usually create multiple online stores to sell beyond their border and to reach a more international audience. But while doing this they overlook the cost they’re spending for maintaining the store, manpower utilized, because of which they won’t be able to focus on their niche customers and starts losing sales.

If you’re running your store on Shopify and still handling more than 1 store for International selling, then you are doing it wrong.

That’s fine if you want your customers/visitors to see the products/items pricing in their local currency, but creating a different store for the same is not a good practice.

An app named “Multi-Country Pricing” helps you to set different prices for different countries and that too without opening a new Shopify store.

Not only this if you want to show less or no shipping rates for your targeted areas, the app will allow you to set/include the shipping rates or extra charges in the base price of the product itself. So your customers would feel that your store is localized one thus the shipping charges are zero.

3) One/Blurred Product Image

Yes, that is one of the primary reason that your customers are not likely to buy a product just because they see only 1 visual image of the product.

Not only International but your Domestic online visitors are also always desperate to see the product’s multiple images from different angles and in different colors. And if you fail to offer them this flexibility then you’ll only see the graph of your sales/profit going towards the X-axis.

Your online store has all the products that your potential buyers are ready to buy but they can’t see the product properly and the reason behind this may be many :

  • Too small image
  • Blurry Image
  • No zooming functionality
  • Bad color background
  • Clicked Angles are not proper
  • Low light image
  • Flashy Image

Thus you need to have a professional photo shoot of the products before you decide to display the product on the online store.

4) Choosing the wrong E-commerce Platform

Most critical part comes while choosing the platform, where you want more sales by delighting your online shoppers and eventually establishing your own brand. However, many of them finds it difficult to delight as they chose their platform off beam.

As an online store runner, you need to do some market research regarding which platform suits their needs and sales. It happens that the platform you chose/use may not be the best place to sell the product in some other International regions.

E-commerce giants like Alibaba, Myntra, Tencent and Snapdeal lead the Asian e-commerce but a lot of Western retail capitalists aren’t familiar with these platforms.

Different geographic locations have different market needs and expectations. Factor by which your customers of one region is pleased may not appeal customers of another locality.

Using an online platform like Shopify which constantly keeps updating their services to react and evolve with international consumer’s behavior, trends, and technology innovation is something you must hunt.

5) Checkout only in “Single Currency”

Finally, your international (potential) customer has added all the desired product in the shopping cart and now they are ready for the checkout.

After filling all the necessary details they find that your online store doesn’t supports/shows their native currency in which they were going to make the payment. Thus unwillingly they just abandon the shopping cart.

According to Shopify’s data :

  • 92% of the online buyers don’t purchase from the site that does not offers to make payment in their native currency.
  • 33% are likely to abandon the purchase if the pricing is only in US dollar.

Offering your buyers to checkout in multiple currency can largely increase your international sales. Eventually you will also gain an invaluable amount of trust form your online buyers by allowing them to pay in their native currency.

If you’re Shopify user then an app named “Multi Currency Checkout” will automatically detect the location from where your store is being accessed and then accordingly show prices to your buyers for the checkout.

Wrapping it up

There is no harm making mistakes, the only harm is when you repeat the same mistakes again. Learn from it, evolve from it, don’t be afraid to take risks.

Make yourself and your online store organized, equipped and complete so that errors are minimized to zero and the productivity of your store is maximized to two zeroes followed by “one”.

 

 

Top 3 Retailers who are Mastering Cross-border Commerce

The advent of cross-border commerce has turned a game changer for the small and the medium-sized businesses. The online marketplaces have become a great investment for the online retailers. They have turned out big players and developed strategic partnerships amongst other foreign countries. This has helped them engage in both offline and online relations with various brands and customers.

While in the process, the customers also have evolved and involved a lot. They now focus on the brand shopping rather than the channel shopping. Moreover, they are more inclined towards the web rooms than the showrooms. This has completely blurred the line between the online and the offline shopping. To be specific, this has blurred the lines amongst different geographic locations.

The changing diaspora

  • With the on-growing demand for the global products and brands, there has been a constant rise in their presence in both online and offline catalogs.
  • E-commerce is gradually shaping up the world into a one-unified market. The strategy behind is to make the products and brands available locally and globally in the markets.
  • Cross-border commerce has been growing to make its presence crossing every geographical border.
  • By 2021, the Global B2C E-commerce might reach over $424 billion. This market share targets the E-commerce bloomers like Asia, North America, and Europe.

Here are 3 top brands and retailers who have scored high in the “International Retail Index” and have managed to master the cross-border commerce game with engaging customer experience over the years.

  • ASOS

ASOS, the great fashion hub and global retailer, is ranked number 3 in the International Retail Index. It has surpassed the likes of the leading brands like Aldi, Apple, and John Lewis. ASOS offers great fashion at even great prices. This brand has expanded globally over the countries like France, the US, Germany, and Spain over the last few years. David Green, the MD at ASOS, discussed how the brand leveraged the technology for an engaging customer experience.

For a frictionless experience to its customers, they integrated type-ahead address verification that enables the customers to quickly fill in their address. The team at ASOS easily captures the data and insights for a cleaner and more accurate checkout for its customers. The global retailer also has laid more emphasis over the GDPR (General Data Protection Regulation). This ensures the data capture happens in a compliant manner. Moreover, it sets the right balance between the customer experience and the compliance.

  • Sephora

The other Global Retailer that ranked 8th in the International Retail Index is Sephora. Ian McGarrigle’s, the chairman of the World Retail Congress selected this French brand for the World Retailer of the Year. He also stated that this French brand has leveraged every international opportunity for over 4 decades. It potentially monitors the customers’ behavior and the brand offerings. Today it globally operates in 30+ countries which include the US, China, and Italy.

Setting a benchmark with its global presence, this leading Global Retailer has seized the opportunity what Digitalization offers. It also analyzes the customer demands and the insights of their businesses. With such a strong customer base and digital platform engagement, this has been driving the youth fashion and continues to grow globally. Along with the digital approach, it has adopted the local intelligence. This helps the brand to understand the demands of its shoppers. It also betters the customized offerings to its customers for both local and online stores.

The most powerful feature is the social media engagement of the brand for its valuable shoppers. The Sephora Assistant feature available with the Facebook Messenger app allows the shoppers to easily book their items in the nearby stores.

  • Walmart

Robert Gregory, the Global Research Director for the Planet Retail RNG selected the Global brand Walmart. The brand ranks 9th in the International Retail Index. This brand has been a consistent player in the E-commerce world and the Retailer’s Market. Walmart has a strong physical presence in markets at over 30 places. Over the past few years, to make a digital presence over the global platforms, it has been continuously reinventing itself.

Walmart has already engaged digitally in the cross-border markets in countries like India and China. Recently, it made an investment in the Indian E-commerce giant Flipkart to set its roots in India. Flipkart has a strong customer base. The startup-turned-giant has been a leading E-commerce company in the retail market with over 100+ brands under its umbrella. The partnership between Walmart and Flipkart is likely to be a great business for both the parties and a great venture in the E-commerce and cross-border markets.

‎9 Proven ways to increase your International sales on ‎Shopify‎

Last updated on September 14th, 2018 at 12:51 pm

I hope you might be selling on Shopify beyond your own borders?  If not, then it’s high time to expand your online business not only domestically but also internationally.

And if yes, then you already know that if you don’t expand to fill a gap in the marketplace your opponents surely will.

We’ll look at specific techniques that you can use for increasing your global sales, while also exploring the solutions for executing each of the techniques.

After completing the detailed reading of this post, you will be able to take your International e-commerce business turn it into a powerhouse that generates sales day and night.

1) Think Local

Your store might be doing amazing business domestically, but at the same time, it is failing to achieve the target you had previously decided.

  • 92%of online customer prefer to shop and make purchases on sites that price in their local currency.
  • 33% of them likely to abandon a purchase if pricing is in US dollars only.

So, you need to localize your stores and products currency in your customer’s local currency.

Reducing the mathematic calculation for your buyers of translating the currencies in their local ones can genuinely increase your International sales.

Recommended App:    “Auto Currency Switcher”

 

 2) Set Multiple Prices for Different Countries

Selling in the international market is challenging for most sellers as a result of various factors involved like:

  • High shipping charge and taxes.
  • Setting up different stores and different prices in different countries.

All of these makes running an online store difficult and also lessens the chance of earning maximum profit.

Setting different pricing for different countries can largely increase your sales, revenue, and profit. However, one requires to create a separate online store for different countries in Shopify if you want to achieve the same.

There is an app, by which you can achieve the same within your existing Shopify store.

With that plugin, you can include customs duties, taxes, and shipping charges in the products price itself. So by including all the extra prices in your base price  you can offer/show them a free shipping” option to your customers.

By offering/showing your customers the facility of free shipping, they might keep coming back to your store and this indirectly increases your overall revenue.

Recommended App:   “Multi-Country Pricing”

 

 3) The mystery of Abandon Checkout

 The pain of shopping cart abandonment affects both small and large business alike. An average eCommerce store loses over 75% of its sales to cart abandonment. Some e-commerce industries experience average cart abandonment as high as 83.6%.

 It is found that 92% of online customer prefer to shop and make purchases on sites that show prices in customer’s local currency.

 But due to Shopify’s limitation, your customer’s are not able to make the payment/purchase in their desired currency.

When they see a sudden change in currency at the final stage of checkout they just feel like your store is not localized, and thus they will abandon the purchase and leave.

There is an unpublished app especially for the Shopify users, which allows buyers to make payment in their desired/local currency. It supports 120+ currency option for checkout.

Recommended App:    “mCheckout”

 

 4) Engage online store visitors with live chat

Having a real-time support for answering the questions of online buyers while they are in the middle of an online purchase is one of the most important features a website can offer.

A research by MarTech concluded that 51% of the online shoppers are more likely to buy from a web-site that provides a live chat option.

  • 48% of customers are more likely to return to the website.
  • 41% of online shoppers trust the brand when they see a live chat.
  • 21% of online customers claim that live chat helps them to shop while working.

From the above data, it is clear that live chat is not something that can be ignored. Many confused buyers don’t make any purchase from the store, because their confusion or query is not solved in real-time.

There is a software by which you can integrate your Shopify store with live chat. It offers you as a store owner the option of real-time chat with your domestic as well as international customers.

Live chat provides faster query resolving times and quicker responses – providing a better customer experience.

Recommended App:   ” Olark Live Chat

 

5) Upsell your Product

Back in 2006, Amazon reported that 35% of its revenues were as a direct result ‎of its cross sales and upselling efforts.‎

Upselling is nothing but a sales techniques in which you offer your buyers the chance to upgrade their purchase by maximizing the value of their purchase –by purchasing a related product with it.

The indication is to make your customer purchase more (spend more) they originally thought they would spend.

Amazon’s Upselling

What can you upsell?

  • Most sold product – In demand or best product.
  • Most reviewed products – For convincing your customers better.
  • Most relevant products – Depends on customers to customers

There is  an app which helps you upsell your customers when they click the checkout button by showing them a creative and eye-catching pop-up window and also offers the last possibility to add products in the cart based on the contents of their shopping cart.

Recommended App:    “Upsell for Products”

 

6) Optimize your store for Mobile view

According to Statista in 2018, 52.2% of percent of all website traffic worldwide was generated through mobile phones increased from 50.3% in the previous year.

You see more than half of the internet users are accessing web-site from their mobile device.

Thus it becomes a vital factor to optimize your mobile site. Now let’s see some stats regarding why fast loading mobile page is important to increase your international sales.

Data by Hubspot says:

  • 1-seconddelay in page response can result in a 7% reduction in conversions.
  • 1 second delay in page load time means 11% loss of page views.
  • 47% of user expect a web page to load in 2 secondsor less.

As you now know that your online store’s mobile visitors are always in a hurry. Thus you need your mobile site’s loading speed to be really quick, otherwise, there are many other alternatives available for them which they can try anytime.

You must know that if your online store is optimized for mobile then your ranking on the Google will automatically get enhanced.

There is an app which generates AMP (Accelerated Mobile Pages) pages for the Shopify stores and makes your mobile site 85% faster creating AMP pages automatically for all the product.

Recommended App:   “ FireAMP “

 

7) Leverage user-generated content

Make the most out of your User-Generated contents. It is the fact that when any of your potential buyers read the product review or any content provided by the user of the product, they feel that the content is impartial because one of them has created it and they trust it.

Your potential international buyers will gain trust on your brand easily as they’d see their native one’s reviewing, commenting and more.

Not only you’ll build trust for your brand and product, but eventually, your overall sales will also drastically increase.

 What can you do is start promoting your customer’s reviews, comments on various social media. Don’t worry you won’t need to do that manually. There is an app in the Shopify app store  which does this task for you.

Recommended App:    “Yotpo”

 

8) Learn Every Languages

Yes, that would eventually be very effective. Not all your competitors follow this practice of learning all the languages and implementing them in their online store.

Just imagine your mother tongue is “English” and you know only that language. And you visited an online store whose displaying language is “German”. Then obviously you’ll be leaving that site even if you are interested in that store’s product, just because you don’t understand the store’s language.

This same thing happens with your potential customers too. According to data 55% of the internet content used worldwide is English.

source: https://upload.wikimedia.org/

Just think what about the other 45%? And if you could optimize your store for the other 45% too, then I don’t need to tell how much sales you’ll generate.

In order to target the other 45%, there is an app  which will translate your store in the visitor’s desired language. Which would indirectly create a positive imprint on their mind that your store is localized one and they’d not abandon the online store.

Recommended App:    “Langify”

 

9) Do Email-Campaigns

Do you know you can convert your new visitors into your daily customer? Yes, by doing the email campaigns (effectively) it is possible to convert the visitors into your buyers.

Email Marketing is no lesser than a word of mouth marketing. All you need to do is, do it effectively and in an organized manner.

A data says the email marketing has a 3,800% ROI, meaning you can earn $38 in revenue for every $1 you spend.

But, these statistics won’t be of any help to you or anyone if it’s not implemented properly.

There are many app which will automate your email campaigns, create beautiful templates and will also grow your email list.

Recommended App:  “Email & Marketing Automation

Conclusion

I hope this article may be helpful to you. However, these are only the 9 most effective ways, there are many other ways too for increasing your international sales.

If you know any other effective way please mention it below by leaving a comment. I’ll surely add it that in my upcoming articles.        

Do tell, which tactic/way(s) have worked for your store to boost the International sales.

 

Cart Pencil: A Pencil, which reduces your online ‎store’s Returns and Exchanges!!‎

Last updated on September 14th, 2018 at 12:51 pm

Allowing your online buyers to return or exchange the product back is always a good practice, for making your online site more customer friendly. But what if this practice turns out to be wearisome and ponderous??

According to data from businss2community, it is found that 30% of all products ordered online are being returned back compared to 8.89% in brick-and-mortar stores.

If you’re a running an online store then you must be knowing the pain when your potential buyer just abandons’s the cart or returns the product back. And it is even found that the maximum returns and exchanges happen from the stores selling Apparels.

As Shopify store owners you’re aware of the thing that at the second last stage of buying (i.e. cart page) it is not possible for your buyers to change the product variant (size, color..) . By offering the functionality of changing the product variant within the cart-page could largely reduce your rate of Cart Abandonment, Return & Exchange.

Human mind changes even when we don’t want to, so it may be possible many a times that your online shoppers are willing to change the product’s variant which they have already added in the cart. But due to Shopify’s limitations, they cannot do the same and just park themselves on a chair and see the stats of abandon carts rising.

 

What is Cart Pencil?

Cart Pencil is an app for Shopify users which allows their customers to change the variant of the product directly from their cart page.

 

Let me explain you briefly:

Currently what happens is, when any of your customer is purchasing a product from your online store let say a ‘mobile phone’.

So he visits your store selects the product he likes (for ex: White colored iPhone) and adds to the cart.

Now when he visits the cart for further processing, suddenly his mind changed. To him, now White color seems to be little dull and dwindle. So he decides to go for a Metallic Black colored variant.

However, you know as a store owner that Shopify doesn’t provide the functionality to change the variant of the product from the cart page.

If your customer wants to change then he has to go to the process of deleting the product from the cart – then go to home page – find the product again – select the product– change the variant – and then add to cart.

This cumbersome process really turns off many of your potential customers for buying the product from your store. And just in case if they even bought the product, they’d soon exchange or return it back.

Confused online buyer!!

 

Cart Pencil allows your customers to change variant of the product directly from their cart page, reducing the cumbersome process of switching from cart page to product page and adding the new variant.

Not only this, gradually you will also notice that there is an adequate decrease in your overall return and exchange. Due to which, you can not only focus on your sales but also, you will get enough time to work on how you can improve your customer’s shopping experience.

 

The Working

Cart Pencil provides the “Change” link above the remove button in the cart page itself which will help the customers to edit their shopping cart in the simplest way.

When the customer wants to change the variant, he/she can simply click on the link and the variants of that product will be immediately displayed via the select box, from which the customer can choose the desired variant.

After choosing the variant, clicking on “Update” link new variant will be updated in the Cart automatically.

  

To whom it may be prolific?

 If your store is selling any

  • Electronics
  • Apparels
  • Eyewear
  • Wrist-Watches
  • Desserts (i.e Cakes, Pastries, Chocolates)
  • Jewelry
  • Luggage Bags
  • Kitchen Utensils
  • Sports Gears

Or any item/product which has got a variant of itself, then this is the solution which may be helpful to you greatly.

The stores which are selling Apparel online, they know how much difficult it is when their customers just return their product for just a size change or color change. To them, this app would be really helpful!!

Thus saving customer’s time and improving their user experience by simplifying the steps for buying, which in turn will not only create a user-friendly impression on your customer’s mind but also your average Return & Exchange of online store would progressively get decreased. And they might keep coming back to your online store for shopping.

 

 Conclusion

With Cart-Pencil you’ll able to offer your customers multiple options of changing the product variants in the cart page itself and eventually saving their time. However, if you save your customers time, indirectly you’re saving your own precious time, of not getting the products Returned or Exchanged.

Reducing Returns & Exchanges plays a significant role in increasing your overall growth of the online business. If you are able to do that then as I said you’ll get enough spare time in which you can make efforts on how can you optimize your customers buying experience.

 

 

Top 11 Shopify Apps for Online Stores

Last updated on September 14th, 2018 at 12:52 pm

“Thank you for installing our app, we assure you that our app will increase your online business” –  message you usually see when you install an app

Then after few days of use, you click the ‘Uninstall’ button and all over again you go for searching on abundantly crowded Shopify’s app store.

Maybe you have already gone through this or you’ll be facing this in near future.

While it’s nice that there are several thousands of solution out there to you run your Shopify store effectively, but the question remains:

How does one understand what solution(app) to select?

In this article, I have discussed some of the best Shopify apps which will help you create an appealing store, no matter what your budget is.

1) Multi-Country Pricing

If you’re selling your products internationally then this is the app that you must have a look.

Multi-Country Pricing will allow you as a store owner to set different prices in the different country. You must be knowing that the same product has different values in different countries due to varieties of reason.

Therefore, it does not make any sense as a store owner to sell the products at same price in different countries.

If you are doing or planning to expand your business across countries, and looking for an app which allows you to set a separate price for separate country/continent and that too without opening a new Shopify store, then this app is for you!

Pricing: 15 days Free, then 29$/Month

 

2) Push Owl

If you’re looking for solutions that help you retain customers. Then PushOwl is best as per your requirement. Prominent features are :

  • Sends automated notifications (via mobile/desktop) to abandoned order with follow up at scheduled intervals automatically.
  • Track the performance of each individual push notification campaign with highly detailed reports.
  • Price Drop Alerts, Back in stock notifications, Welcome widget, Shipping Notifications, Automatically capture email of subscribers and many more.

Pricing : Basic (Free), Business (19$/Month), Enterprise (99$/Month).

 

3) Auto-Currency Switcher

 

A survey carried out by Shopify92% of the customers are more likely to do online shopping and purchase the product in their local currency.

If you are selling globally then you want your visitors to see the prices in their home currency. It also increases the comfort level of a foreign customer as they won’t have to do the mathematical gymnastic.

An app name “Auto Currency Switcher” helps you to do the same in your Shopify store. It detects from where your online store is being accessed from and then converts the pricing of the products automatically. The app uses live conversion rates which get updated twice a day.

Pricing: 15 Days Free, then $9.95 per month.

 

4) Mobile App Creator

 

According to a data on an average human spends 4 hours a day on their mobile phones. That means about 120 hours a month!!

Thus in this mobile-oriented world having a mobile app can drastically increase your conversion. Mobile App Creator will create a mobile application (android/iOS) for your online store.

To develop a mobile app all you need from your side as a store owner is Apple(iOS) developer account  and Google Play store developer account.

Your customer will also able to make payments through this app which is completely integrated with the Shopify BUY SDK.

So, if you’re looking for a mobile app builder for your Shopify store then you must have a look at this solution by Plobal apps.

Pricing: 14 Days Free, then $103-$239/month.

 

5) FireAMP

I already discussed above that how much important it becomes when it comes to smart devices (mobile phones). When it comes to online shopping more than 50% of the online shoppers buy from mobile devices.

If your mobile site is slow, then shoppers will leave frustrated and may never return back. And thus, you need to optimize your website/online-store for the mobile devices by improving its page loading speed.

FireAMP will create AMP (Accelerated Mobile Pages) for your Shopify store and provide your visitors with smooth and fast first-hand experience on mobile which regular mobile pages may not be able to do so.

Pricing: 15-Days Free, $7.99 / month

 

6) Oberlo

Drop shipping on Shopify is made easy with the Oberlo app. With Oberlo you can easily import dropshipped products right into your ecommerce store and ship them directly to your customers – in only a few clicks.

Benefits of Dropshipping with Oberlo:

  • Less Capital Is Required
  • Low Overhead
  • Flexible Location
  • Wide Selection of Products
  • Fulfill Orders Automatically
  • Inventory and prices are always up to date. And many more.

 Pricing: Starter Plan free, Basic Plan ($29.90/mo), Pro Plan ($79.90/mo).

 

7)Checkout Boost

 

Are you losing your customer at the checkout? Is your cart abandonment rate increased? Then Checkout Boost can solve all the issues regarding the same.

Checkout Boost pop-ups some special offers at the time of checkout and entice your customer to make more purchase within your store. Here are some of the features which increase your conversion :

  • Pop-up of Free gift / Free shipping / Discount offers by promoting your brand on social networks.
  • Create urgency by the Countdown Timer.
  • Exit-intent offers to prevent cart abandonment
  • BOGO offers that actually convert
  • Post-checkout Upsell Recommendations to motivate more purchases

Pricing: 15-Days Free, from $20/month.

 

8) mCheckout (Multi-Currency Checkout)

No one likes to pay in the foreign currency, not even you I guess. Due to which many store owners are losing their potential customer at the final stage of buying that is checkout.

As customers are not able to checkout/make payment in their local or native currency they just abandon the cart and may never come to your site.

It is even studied that if you allow your customer to checkout in their local currency then checkout abandonment rate can be decreased upto 50%.

mCheckout is an unpublished app for Shopify users which allows your customer to checkout and make payment in their desired currency.

Pricing: 14-Days Free, $9.95/month

 

 9) Sufio – Automatic Invoices

 

Invoice leaves an imprint of your brand on your customer’s mind. So you must have a creative and beautiful invoice builder that leaves a great positive picture of your brand.

Sufio will help you create a beautiful and eye catch invoices for the orders placed in your store. All the invoices are professionally designed by a best print designer. Here’s what Sufio will do for you:

  • It will automatically create invoices when orders are created, paid or fulfilled.
  • Invoices can be automatically sent by email, or customers can download them online.
  • Print or download multiple PDF invoices at once and share them with your accountant.

Pricing: 14-Days Free, $19-$129/ month.

10) Yotpo

Ever wonder what power does the reviews of your customers have for increasing your revenue?  Yotpo has found the way to convert that power by bringing new customers to your online store.

Even if you’re getting fewer reviews, Yotpo app will help you generate more reviews immediately. Product reviews not only increase your sales but also make potential customer trust your brand.

Yotpo’s signature in-mail review form is an exceptional feature which increases conversion and sales by generating more product reviews & site reviews.

Pricing: NA

 

11) AfterShip Returns Center

Return Policy is must for all the online store out there. And your customer sometime may even return a product but it can be a pain to manage the process.

If you don’t have a return option for any of the product then it makes a negative impression on your buyers. AfterShip makes it easy to manage returns.

It gives you a branded returns center that let customers submit returns in a couple of clicks. Also, it’ll automatically inform your customers about the status of their returns and refunds.

Pricing: Free upto 3 returns, $39-699/ month

 

Conclusion

Thanks for hanging in there!! Is there anything else you’d like to know more about and wish was included in this article? Let me know in the comments below.

You may also like my new article on “What are the common mistakes done while selling in cross-border markets”

 

Cross-Border Commerce in Australia – A Game of Local Market Share!

Last updated on July 26th, 2018 at 11:08 am

Cross-border commerce has paramount benefits for every business scaling itself from small-sized companies to a bigger one in due course. In Australia, many small and medium businesses have sourced their success from global marketplaces, trying to fill in the gap between demand and supply better than local vendors. Such companies that thrive on cross-border commerce continue to increase leads, shares, profits, and revenues in global expansion. Generally, the small startups are innovative, agile and even have the potential to grow much larger than one can expect.

The Small and Medium Business (SMB) community in Australia dominates the private sector in terms of employment. They serve as an employment to millions of Australians and contribute much more than the large businesses to the Australian economy. For the past five years, there has been a drastic increase in the count of actively trading businesses running across Australia. This has primarily led to increased growth of small business communities. The consumer shift has driven the small businesses in the cross-border market.

Such businesses should be encouraged to focus on the values of the sales opportunities outside the Australian market. They should know the fact that billions of consumers await the best quality products from cross-border markets. This inspires them to take a step ahead into the cross-border business.

Impact of cross-border commerce in Australia

There is a constant rise in the demand for the Australian products and services amongst the overseas consumers. This high demand is due to the quality Australian brands offer to their worldwide buyers. Also, the Australian sellers have developed and maintained a strong relationship with their consumers. Such demands have the potential to increase the consumer market in the Australian business by billions.

The “Australian-made” certification had been introduced about 30 years ago. It provides a thrust to the domestic business for excelling in the market of production of goods and services.

Young Australians love to shop!

National Australia Bank conducted a survey that reveals the percentage of total cross-border purchases. The calculation involved a larger ratio of the generation Y as the. Eventually, to meet such high demands, delivery companies had to increase their benchmark of supplies of the international brands online.

The Global brands need to develop strategic solutions to fulfill their consumer’s every need. Whether it is entering the new channels, increasing the data warehouse capacity, or offering prompt delivery and tracking options, they have to cater to every demand. Improvements in the fulfillment mean the online retailers and brand can set up their inventory near to the Australian customers. This emphasizes on cost-effective and quick delivery.

Shipments are off the dial

There has been a staggering growth in the cross-border shipping services when it comes to Australian retailers. The e-tailers in Australia promise fast delivery of all the products from fashion apparel to cosmetics and vitamins. The best selling products with high quality and first-class delivery services have made the Australian business flourish in these markets.

Thus, in terms of shipments, quality products, high demand and strong market shares in the overseas market, Australian businesses have been quite a ruling name.

 

A 10 minutes Guide to sell Globally

Last updated on September 14th, 2018 at 12:52 pm

Every human and their dog are online today. If you’re selling online on Shopify then you already know the power of e-commerce. And this power can be converted into super-power if you go selling globally.

1.66 Billion Of the worldwide internet user research products online, it’s safe to say that online shopping is only going to get bigger

There are different opinions on the e-commerce business model, one of them is: Entering the arena of cross-border trading is the fact that it is profitable.

Still, if you are not believing that going global could increase your sales then have a look at this picture.

It’s never too late to sell internationally. Prediction by Forrester says that between 2017 and 2022 cross-border transactions will exceed domestic ones by 17%.

Thus, as of now, you got the idea how much important overseas e-commerce business has potential.

Now let’s look at some essential things one by one you need to tick on your to-do list if you’re planning or doing the global selling.

 

Price Local while Global

Mathematical calculations while online shopping may always turn off your potential buyers. Thus it is suggested to make an online store’s pricing currency in your buyer’s native one.

  • A survey carried out by Shopify, 92% of the customers are more likely to do online shopping and purchase the product in their local currency.

So if you’re not listing products in the consumers’ local currency, then you are endangering your business with 92% of the online shoppers.

  • 33% are likely to abandon a purchase if pricing is shown in US dollar only.
  • Research conducted by Penton in November 2012, 30000 online shoppers from Canada, UK, Australia, and Germany indicated displeasure with sites that priced in US dollars (USD) only.

Thus as a store owner, you need your products listed currency local as per your customer’s native currency. To combat this query there is an app named “Auto Currency Switcher” in Shopify app store.

Auto Currency Switcher App automatically detects the IP of the user from whatever geographical location he/she is viewing your online store and displays all the prices in the home currency of the user. Even there is a flexible option to change the currency by the user as per his/her convenience.

This app will only change the product currency in the users home currency. But you must be knowing that different country has a different valuation for the same product.

So, now let’s discuss on setting different prices for different country and how you can offer free shipping.

 

Offer Free Shipping

Different country has different pricing, therefore it becomes essential for you as a store owner to set the products prices accordingly.

For example, you’re selling a product “A” in the US at ’$10’ and you’re already selling the same product in Germany at ‘8.5 €’ + ‘Shipping Charges’.

Now as you know the different country has different shipping rates and customs duties so the product that you are selling in the US may not have the same rates in another country. So you need different pricing structure for the same product for the different country

Among the millions of international online shoppers every day, 13% say they will abandon their cart without paying because the price is in a foreign currency.

One more e-commerce fact is that online shoppers don’t want to pay much for ‘Shipping’ and ‘Other extra charges’. These extra charges to your customers feel like as they’re paying more for without any reason.

So, what if you can offer your customer free shipping and no other charges? Yes, there is an app on Shopify app store which will allow you to :

  • Set different prices for a different
  • Automatically changes stores currency in users home currency.
  • Increase or decrease the prices of the product in a particular country anytime.
  • Include the shipping rates and other charges in the product price itself.

By including the shipping rates and other charges in the product price will create an impression like you are offering the product with free shipping (even if you’re not ;)).

Therefore having the capability of setting different prices for a different country, your shoppers can largely increase your global sales, revenue, and profit.

With “Multi-Country Pricing” app, you can achieve the same within your existing Shopify store without creating multiple Shopify stores. Hence, you will be saved from the overhead cost and headache of creating and running multiple stores.

 

Checkout in Local Currency

Ever happened?

You’re viewing a product in $10 (USD) throughout the buying process and suddenly at the checkout, it becomes 700₹ (INR).

As a user of the US (United States) you’ll either start converting it in USD or just abandon the checkout and leave the site.

A study even found that an online store manager can cut checkout abandonment rates by up to 50% by providing their customer a localized currency option at checkout.

For you, as a Store owner, it is very important to allow your customer to checkout in their local currency.

GALA (Globalization and Localization Association), studied the top four countries like Singapore, Taiwan, Czech Republic and India and found that online shoppers are expecting their checkout in local currency. If you’re a digital merchant with consumers in these countries, currency localization ought to be a priority.

For Shopify stores, there is a plugin especially developed for checkout localization named as Multi-Currency Checkout.

The Plugin is packed with all the features to make checkout more customer-friendly and allow them to make payment in their desired local currency.

 

Final Thoughts

Regardless of whatever your business size is, these are some of the basic things which you need to consider when you sell globally.

If you’re fascinated towards international market you can read more on strategies for harnessing Cross-Border Commerce Success.

Let me know by your comments that whether these guidelines helped you or not. If you have any suggestion or way to sell internationally, let my readers know.

3 brands that made it big into global markets with cross-border commerce

Last updated on June 22nd, 2018 at 02:22 pm

In the race of cross-border commerce, some brands have carved out a niche following several website localization tactics and processes. Some brands have taken help of localization services while some have developed attractive local websites to grab user attention.

Effective website localization goes beyond just product selection. Consumers demand more of localized content and media that they can understand and trust. When your brand understands this, you’ll be able to create template-based websites that follow a single format, but that can house new blends of content by the market.

Are you looking for investing in the biggest global markets? Do you want to take a step ahead of your competitors in the long run?

Here’s a complete guide how these small businesses have made it into the enterprise businesses.

O Boticario – A big name in the world of cosmetic and perfumery

The largest perfumery and cosmetics franchising network in the world. Also, it is Brazil’s second largest cosmetic company. It is spread across Brazil, Mexico, Peru, the United States, Japan and France with over 4,000 stores.

O Boticario has demonstrated ways to globalize the markets with the best approach. It has utilized the power of analytics to customize the merchandise for local and international customers. It has increased productivity by localizing the sites in terms of SEO perspective. Here are some strategies to expand globally:

  • Tailoring media and content by market

Every emerging brand should understand well that effective website localization is not just about product selection. It is more about how the consumers across the world demand to see the relatable media and content.

  • Ditching the copy & paste method

O Boticario has set a mark in website localization with their channels like .es and .com sites. It provides an engaging digital experience with localized content and global translations based on the customer’s shopping habits and locations.

  • Fully translated product information

Investing an extra time in the translation of product information can help build trust with the local customers. Also, localized content for product boosts SEO page rankings. O Boticario has product page information in English, Portuguese and Spanish.

  • Seamless checkout

O Boticario uses First Data on all its sites for collecting the transactional data. This payment gateway extends global payments and can sync with other payment modes globally.

With such principles and strategies, O Boticario has proved a benchmark in the e-Commerce global market of perfumery and cosmetics.

 

Vivino: Wine Delivery across the globe

Founded in 2009, Vivino is an online review and marketplace for wine globally. It all started with a simple iPhone app for the residents of Denmark. With time, it scaled its market values and aged like wine only to get better.

Vivino is a global marketplace for varieties of wines. It has one of the largest databases of wines in the world. It has nearly 7 million users and more than 3 millions of wines with quality taste. It has offices in India, Ukraine, U.S., and Denmark.

The founders have leveraged the opportunities of the e-Commerce business that within a short time, they started spreading across every major country. Today, around 5% of wine sales are made and Vivino holds a major share. It has localized wine e-commerce sites launched in the UK, The Netherlands, Belgium, Italy, and Spain.

Vivino excels in the online order and delivery of gourmet and wine across the globe.

Several strategies that the brand has accepted are:

  • Consistent presence across emerging markets
  • Localized language, content, and media
  • Understanding consumer preferences across borders
  • Localized product information, features, and reviews

Vivino has played smart in the networking and digital world. On the basis of IP addresses, it redirects its shoppers to their locations. This localization engages a number of communities in the local development environments.

Based on its product, Vivino has proved it truly values its quality and customers. “Wine only tastes better when old, likewise, this brand just gets better with time.”

 

Neon Poodle UK/EU

This brand is a leading supplier of long-lasting and affordable neon signs for homes and businesses in UK and Europe. It effectively manages localized inventories across the board. It has localized warehouses spread across the globe and that is what makes a smart move in terms of data and supplies.

Their Insights tool helps in merchandising the brand effectively for the local customers. These analytics and insights provide information about the demographics. It is vital information any brand needs to enter and spread in the cross-border markets. With social media, we track what the global customers demand. We scrutinize the customer behavior and their belonging domains and later take the next step.

Neon Poodle works differently than big, listed brands. It has spread its data warehouses first as per demands of localized markets. This helps the brand serve better and resolve shipping and delivery problems faster. With a big step, it has already won the game of cross-border expansions. The brand provides shipping to all domestic and international locations. However, only local customers can leverage free shipping and delivery.

Neon Poodle EU/UK understands what a local region needs and how the customers behave. They have effectively blended the technology and data to reach out to every corner of UK and Europe. Localized Data Warehouses, stock management and total landed costs are the key points to enter the cross-borders. This brand does it all and clearly wins the aspects of this expansion game.

Conclusion

Taking a cue from these top brands that have made it big in the world of cross-border markets can help you in every way. Today, they have reached the pinnacles with a strong foundation, plan, and strategies to empower their cross-border commerce strategies.

 

How to make cross-border commerce work?

Last updated on June 18th, 2018 at 01:09 pm

Cross-border commerce has been a hot topic since a decade now. Today, consumers have a better understanding about which brands to choose and where to buy from. They know when to compare goods and services online and get the best deals. Not all the goods and services are available in every country and due to this the consumers have to search the products in their country’s borders. This has perhaps increased the count of demand and supply in the e-commerce markets and sales. Also, this increases the competition amongst merchants and marketers as they fight for the space in the business of global expansion.

There has been a rapid rise in the B2B and B2C markets and services since past few years. The customers are becoming more familiar with this concept of online shopping. As per report from Pitney Bowes, borders are nowhere a barrier now for the shoppers to purchase online. Majority of the consumers make an international purchase of their favourite products at least once in a year. The availability of better quality and wide range of products, attractive offers and trustworthy reviews are few reasons that lure the consumers to shop online. If the merchants focus on these liabilities, they are sure to make their way into this venture in few years. Global market analysts predict that in no time cross-border markets is sure to take over the domestic markets.

To get everything into place, there are multiple challenges these international sellers need to focus on before entering the global market. To master the art of the cross-border e-commerce work, international merchants should focus on these points.

Some of these are:

  • Investments
  • Data warehouse
  • Study of Local markets
  • Climatic conditions and customer demands
  • International shipments and on-time delivery
  • Total landed costs
  • Political constraints and government laws specific to a region

…and many more. To make a big step into this global venture, merchants should equally pay attention to these small details.

International merchants should not plunge into the global market without proper analysis of the region and territories. They need to understand the local markets, laws and regulations before expansion. They simply cannot enter a territory or a country that does not have any cross-border e-commerce in the first place. They should analyse the requirements, focus on how the competitors have build their strategies to conquer and expand in the future world of cross-border markets. Observing this can help them set right decisions in the investments, data warehouse, shipments, product offers, promotions and much more. Once they understand these minutest details, they surely can make way in global expansions.

International merchants should build and maintain trust and transparency with consumers. Also, they ought to focus on the challengers these global markets pose on like the language barriers, currency concerns and a full-fledged marketing. It is important that the branding is correlated to the market and it sticks to its brand values. Along with all these concerns, there should also be a need to customise the international shopper’s experience. All this can be done in terms of the localised customer service, shipping and payment methods.

 

For instance, shipping continues to remain the most important aspect of cross-border expansion and also the most overlooked one. International merchants should be transparent with their shipping policies, charges. They should provide details like tracking, delay in delivery and shipping rates. Also, the wide integration with the payments methods is a must. In consideration of the domestic markets, utilize the payment methods which are locally accepted and recognised.

Thus, to create a larger impact and increase your brand’s values in the cross-border e-commerce markets, observe, take steps wisely and localise your customer’s experience.

 

 

12 Common Mistakes Done while Selling in Cross-border Markets

Last updated on June 7th, 2018 at 06:04 am

The rate at which technology is excelling knows no bounds. It is creating innovative ways to connect with the world every day. While technology continues to change the channels in the market, the connection between merchants and consumers keep growing stronger. With the advancement in technologies, still there are some common mistakes, merchants make while engaging in international markets.

Let us walk through each of these mistakes to overcome any pitfalls.

  • Avoiding to calculate total landed costs

It is necessary that merchants and buyers maintain a transparent relation between them in the cross-border market. Merchants should inform their international buyers about duties and tariffs. You can also use the TCO (Total Cost of Ownership) calculator.

It is mandatory to maintain trust and dignity amongst your international buyers. It can be evaluated in the following ways:

  1. Provide product tracking details
  2. Provide on-site shipping information details
  3. Update on delays in international shipments

 

  • Creating Big Technology Investments

Merchants while investing in the international markets should keep minimum technology investments. This holds true for the integration of third-party channels as well as international checkout providers.

We recommend you to focus on small investments first rather than the big ones such as:

  • Market Insights
  • Personnel
  • Logistics

 

  • Ignoring online frauds

There is always a risk of fraud when entering the cross-border markets. But you can always take help of the solutions to prevent such frauds and meet your business requirements.

You can prevent fraud during international checkout on-site with two methods:

  1. Installing a fraud suite
  2. Leverage 3rd Party Logistics to secure against fraud

There are several solutions Subuno, Riskified and Signifyd like that reduce such online frauds and provide secured payments internationally.

 

  • Copy & Pasting

Repetitive content and media cause a mess across the localized and international markets. This is a common mistake international merchants often make. Thus, it is better to avoid any copy and pasting media and content on your site.

It is necessary to focus on the potential language when localizing the content. You need verifying the media as poor on-model product photography can create a bad image in the market. Also, it can affect the SEO rankings for the particular region.

 

  • Dimensional and Physical Shipping Assumptions

Most of the merchants and eCommerce businesses fail to assume the dimension and physical shipments. If you fail to consider these, it can be a costly assumption.

  • Dimensional Pricing – Shipping costs based on the size of a box
  • Physical Pricing – Shipping costs based on the weight of the box

Thus, it is beneficial to include these pricings in the overall product cost to predict accurate marginal costs.

  • Disregarding Localized Merchandising

When selling products globally, merchants must consider some factors so that they can merchandise their digital stores.

Consumer Demand & Trends and Climate are the factors that affect the local merchandising.

 

  • Not Failing in Translation

It is critically significant to focus on how your website gets translated into different languages. It plays a crucial role in the localized and domestic markets. International sellers and merchants can consider using the translation providers like Smartling and VerbalizeIt.

These translation providers transform the way the content is created and consumed by the local and domestic markets.

 

  • Government and Political Constraints

You must be aware of the government laws in accordance with the countries and political constraints. It is mandatory to follow the government norms and data alliance while taking a plunge in the international markets.

For instance, in Russia, it is mandatory all the customer data must be kept on server in-country.

 

  • Disregarding Promotional Calendars

A mistake international merchants fail to notice. You have to prioritize the region of expansion and plan the marketing campaigns accordingly. Mark your calendars for the promotional events to be carried out.

In the Middle East during Eid, you can observe many sales events during shopping, entertainment, and traveling. Likewise, every region or country follows certain events and you have to keep that in prior notice to stand stronger in the international markets.

 

  • Don’t Go Overboard

Merchants often go overboard while engaging in the cross-border market. You have to consider the right aspects when selling the products.

It is better to focus on a single market and its essentials first before plunging into various other markets. This will help you learn from the mistakes so that you can implement the solutions while expansions.

 

  • Managing Efforts from a Distance

It is sometimes impossible to manage efforts from distances. While globalizing in the market, markets like India, China, and UAE, it is difficult to manage the resources. But markets like Western Europe and North America are more manageable. It is always recommended that you leverage the local resources in this case.

 

  • Marketplaces are not for the premium products

The fact about the cross-border markets is that the international shoppers shop more from the local brands and markets.

Today, the premium brands are opening flagship stores on the various social commerce platforms and local markets.

Avoiding such pitfalls always helps but if you successfully aim to ace the global markets, launch an international site. This in all ways localizes the site, content, and products. Not necessarily, all the brands go by this rule and even if they do so, they still make commit these mistakes.