Magento or Shopify: Picking up the Best

Last updated on November 1st, 2018 at 06:16 am

You may have read or probably heard from many about the importance of good schooling. Because a school is the base tool which helps prepare us for life.

In the same manner, if you choose the right platform for running your own e-commerce business in the first place, then it would not only get you more sales but also ease your life.

In the few articles back I had discussed on the Shopify vs WooCommerce, in this post we’ll talk over the essential difference between Magento and Shopify and which ones would be the best suitable for your e-commerce business.

However, it is safe to say that the design aspects, the capacity of these platforms and their strengths simply go beyond the graphs.

All I wish from you is to not judge any of the platforms till you’ve read the very last word of this short post.

 

Popularity

Shopify claims that it has over 600,000 companies using their platform whereas Magento claims of having 260,000 companies.

As Magento is open-source it is more popular among the users who are willing to make frequent customizations on their websites. Because of its nature of open-source many theme developers offers a large pool of themes and templates to give your online store a look and feel which suit your products and taste.

While Shopify, on the other hand, has an impressive range of themes and comes with more than 54 different store template. And all these themes have their own unique variations, which means technically you’re getting more than 100 separate design. All the Shopify themes (even the free one) are being developed by their professional theme developer or web-designer.

When it comes to privacy and security Magento and all other open-source players loses the game as Shopify provides level 1 PCI DSS compliant which makes it more relevant option for anyone in this digital era.

Ratings:     Shopify- 4/5                            Magento-3/5

Ease of use

If you’re a person who is technically sound and has great knowledge in coding then Magento would the platform may suit your need as it is open source. Magento is self-hosted which means you have the full control over your store for the design and customization.

Though this may be a time-consuming task as you have to develop every single thing from scratch to make the online store as per your requirement.

Shopify is a hosted solution and you don’t require to be a geek in coding for getting your store up and running. It is a one-stop-shop, drag and drops website builder. This means you can effortlessly customize your store by moving elements through the page exactly the way you desire.

In Magento, if you get stuck somewhere then they have a pretty extensive user guide that escorts you through tricky methods. But unlike Shopify, they don’t have 24/7 phone support.

Ratings:     Shopify- 5/5                            Magento-3/5

SEO

It is found that more than 50% of online purchase begins with an online search. After you want to attract more and more potential customers to your online store right? Thus it becomes an important criterion for finding your online store and its product via Google and other search engine is essential.

You can also find apps and integrations in Shopify’s App Store and Magento Marketplace which can help you enhance your SEO efforts.

Shopify is user friendly as well as SEO friendly. You must be knowing that nowadays more than half of the website traffic worldwide is generated through mobile phones. Which implies you not only need to optimize your desktop site but also the mobile site for the SEO factor.

An app named ‘FireAMP’ in Shopify App Store which makes your mobile site 85% faster creating AMP pages automatically for all the product.

Magento also has great SEO apps whose count is over 250, but if you have got your budget high then you can think of using them, some apps are around the $300 mark.

Ratings:     Shopify- 3/5                            Magento-4/5

Time Investment

Before going further in this, I can tell you that Shopify requires much lesser time for building things up and running in comparison with Magento.

Shopify’s area of designing the platform is too simple and requires less custom coding. ‘Liquid’ programming language makes life easier for the developer to work with. You can create your own Shopify store within minutes. Installing new apps, adding new products, features are just a few clicks away.

Unless you are a coder you’re going to have hard times for restyling the design, modify your required changes. Magento is a robust and great platform, but it takes longer to set up and go live.

If you’re someone who doesn’t want to invest more on the developer for setting an e-commerce platform than Shopify would be recommended as it would save your major investment dollars that can be better spent on marketing and new ideas.

Ratings:     Shopify- 4/5                            Magento-4/5

Pricing

Shopify has transparent pricing scheme which is a subscription-based model. If you’re just a startup or having a small business then the most affordable plan that you suit you would be Basic Shopify Plan of $29 per month. However for an advanced option which has got more features and facilities go as high as $299 per month.

While in Magento as it is a self-hosted platform, the prior thing that you’ll need to decide on is your monthly hosting plan. It would be safe to say that Magento provides more robust platform than Shopify because of which can charge more for that premium experience.

You are responsible for your hosting and security, which may increase of cost, risk, and downtime in Magento. While in Shopify every single thing from hosting to bandwidth is taken care of by Shopify itself.

Ratings:     Shopify- 4/5                            Magento-3/5

Wrapping it up

Both the e-commerce giants have got their own pros and cons. However, if you don’t want to dip your toes in the term called “coding” or “technology” and just willing to produce quick results by selling then Shopify would be the best recommended for you.

On the other hand, if your tech-savvy and willing to invest some time to get the nuances of the technology and ready manage them all, then Magento can provide you with the great result for growing your online store.

 

Shopify or WooCommerce? A dilemma for most of the E-commerce entrepreneur

Last updated on November 1st, 2018 at 06:20 am

Suppose you have an idea to start an e-commerce business, and you have already planned every little thing that you require for the same.

But then the essential part comes is the decision of choosing ‘Which hosting provider to choose?’, ‘What domain to purchase?’ , ‘Which platform is more secure?’ , ’Which is Cheaper?’ and even more.

In this post we are going discuss about Shopify and Woo-Commerce, and which e-commerce platform to choose based on your individual needs.

Basically, these two Shopify and Woo-Commerce are most popular and easy to use e-commerce platform available in the market.

What is Shopify?

Shopify is an e-commerce platform which makes it easy for you to create an online store and sell your product, customize your storefront, accept payment, organize your products and manage inventory, all from a single platform without worrying about the technical aspects such as web-hosting, caching, security etc.

What is Woo-Commerce?

Woo-Commerce is an open source e-commerce plugin built for WordPress. Because of the open-source nature, you can customize every aspect of your store. It also allows you to leverage the most powerful content management system (CMS) and use it to run an online store.

So let’s compare Shopify vs Woo-Commerce to see which one is appropriate as individual’s need.

 

  • DESIGN

Online customers generally don’t trust a site that doesn’t  have the right visual appearance or doesn’t function well as it should. As for our house architecture and design plays a crucial role, same as in websites look and design is everything.

Shopify Designing:

Shopify has an impressive range of themes and comes with more than 54 different store template, of which 10 are free of cost. And all these themes have their own unique variations, which means technically you’re getting more than 100 separate design.

The good thing is that they are all mobile responsive themes, fashionably sleek and clean aesthetic, which make it perfect for the modern era digital world.

All the Shopify themes (even free themes) are designed by professional web-designer, so if you’re looking for some quality themes for your online store then Shopify is best for you.

Shopify themes can be customized easily, you can quickly adjust colors and styles. You can also take help of a developer to use the platform’s specialized ‘Liquid’ language to make substantial changes and make your brand stand out.

You need to pay as high as $180 for the premium ones, but what you get in exchange is a great design.

Ratings: 4.7/5

 

Woo-Commerce Designing:

When it comes to designing in Woo Commerce, the world is your oyster, you just need to have designing knowledge. As it is built for WordPress, in most cases you are able to select any WordPress theme of your choice and make it work in your WooCommerce.

As Woo-Commerce is open-source many third-party also share their themes, which sometimes may not look that good when compared with Shopify’s theme.

To start with WooCommerce its own default theme called Storefront (free) is a really efficient creation that has a focus on all the important elements of an e-commerce store.

As WooCommerce is open source developers from all over the world sell(or give away) some wonderful themes for all sorts of industries and purpose. It is just like shaping up your pot with your own hand, completely flexible and customizable.

Most of the child theme for Storefront are available at $39/theme, there are also themes with a price tag as high as $119.

Ratings: 4.1/5

 

  • Ease of use

No one would opt for the platform that has complex setups and manages things. Ease of use is a straightforward concept means how easy the final product (website) is to use by the intended users.

How easy to use is Shopify?

As Shopify is a subscription-based online tool, you just need to visit ‘Shopify.com’, click the signup button, go through a basic setup, and you’re done.

Even though along the way through the initial setup wizard, Shopify will ask about the nature/purpose of your store (what you’re planning to sell ), and giving you some overall tips to which design/structure to choose and how to set up everything.

Overall, the whole process is very easy and open, and most importantly, you don’t need any design or site-building skills in order to get through it, with no unexpected interruptions.

Ratings: 4.6/5

How easy to use is Woo-Commerce ?

Since Woo-Commerce is not a subscription-based solution like Shopify, therefore you need to handle a couple of things before you ever get to work with it.

Although working with Woo Commerce on daily basis is just simple as with Shopify, but setting up the store isn’t.

Mainly you need to complete the following :

  • Sign up for a hosting account
  • Get a domain name
  • Install WordPress
  • Install WooCommmerce
  • Find and install a WordPress theme

So if you have good technical skills then WooCommerce is the option you can choose for your e-commerce business.

Ratings: 4.0/5

 

  • Customer Support?

You may never know when suddenly an issue takes a birth. So everyone prefers the platform which gives 24/7 customer support.

Shopify’s Support

Shopify is famous for its high-quality customer care. Their every client gets the benefit of 24/7 access to customer service. In case if any queries or issue arrives then they are solved immediately via (email, open chat).

Besides that, you can also get access to an extensive knowledge base that covers some of the common user questions and problem solutions.

Ratings: 4.6/5

WooCommerce’s Support

On the other hand, WooCommerce is a free WordPress plugin. It relies on its large community of benevolent geeks because it doesn’t have any official support unless you purchase a WooTheme. But there are plenty of forums with guides and technical step-by-steps documentations out there.

Ratings: 3.8/5

 

  • Pricing?

The question everyone’s been curious about; How much does it cost?

Honestly, Shopify’s pricing is very simple and direct. While WooCommerce’s isn’t. On the one hand, WooCommerce is a free open source software plugin, but at the same time, you have to consider the additional costs that go along with making an online store (like hosting, the cost of a theme, a domain name, any additional extensions, and an SSL certificate). Which also include the hours of time you spend to create a store on WooCommerce.

Shopify delivers you a single, out-of-the-box solution with just a few pricing correspondences. You sign up, then you get to use your shiny new e-commerce store right away since everything you need is included from the get-go (hours of time is saved).

 

  Software Hosting Subdomain SSL Certificate Top-level Domain
Shopify                                      $29/ month Included free $9/ year
Woo-Commerce $0 $5-$100 / month (via 3rd party) n/a $100+ / year (via 3rd party) $9+ / year (via 3rd party)

 

As you can see from the above table that the WooCommerce software is free, but running an e-commerce store costs basically the same as Shopify, if not more.

Last but not the least, every e-commerce platform charge you transaction fees. They will always charge you a small fee (for processing the payment, delivering the money to your account, etc.). Usually, the fee sits around 2%-3% per transaction.

Ratings Shopify & WooCommerce:   4.3/5

 

  • SEO

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.

It is a discipline of making the content user-friendly and easily understandable by search engines. Any website requires a strong SEO to become popular in the market.

Shopify’s SEO

As Shopify is hosted platform, it offers each of its merchant rapid loading web pages. As a result, online stores stands a better chance of ranking well and leading customers to conversions.

Ratings: 4.0/5

WOO’s SEO

Woo Commerce gives you more SEO-specific option overall, because of the fact that it is built on top of WordPress. But the only problem is that your website’s speed mostly depends on the hosting you go with.

Ratings: 4.0/5

 

  • Payment Gateways

It is a merchant service provided by an e-commerce platform that authorizes credit- card or direct payments.

Shopify Payment

Shopify offers 100+ payment gateways to accept payment from all over the world. It also has its own payment method knows as Shopify Payment, which is powered by Stripe.

Shopify also allows you to get involved with third-party payment gateways, but it will charge an extra 2% fees on each transaction. This extra charge can be reduced to 0.5% by choosing Advanced Shopify plan.

Ratings: 4.1/5

WOO’s Payment

WooCommerce also offers many payment gateways all popular and even has support for many regional and less popular payment service. As there is no restriction on entry, any payment company can create add-ons for WooCommerce and provide support for it. WooCommerce never charges you a transaction fee on your store.

Ratings: 4.0/5

 

  • Uptime & PageSpeed

If your website’s server is down or your website’s page loading speed is not that good enough, then you might face many difficulties like (low search ranking, less traffic).

Shopify

As it is a hosted solution, you don’t need to worry about the uptime of the website. Shopify takes all the responsibility to make sure that your online store is always available. 99.98% guaranteed uptime is delivered by Shopify, and pages-speed of your website depends on the type of theme you choose for your store.

Ratings: 4.4/5

WooCommerce

As WooCommerce is a self-hosted solution its uptime depends entirely on your web hosting service. For maximum uptime, WooCommerce provides a free WordPress theme “Storefront” that offers deep integration.

Page speed of your website varies from the type of theme or template you choose for your online store. Even though there are plugins available in the market to speed up your WooCommerce store.

Ratings: 3.9/5

 

  • Integrations and Add-ons

Whichever platform you use, to grow your e-commerce business you’ll always need third-party tools or services. For example, an accounting software, email marketing tool, analytics tools, currency switcher, etc.

Shopify

Shopify has a collection of many free and premium plugins that extend the functionality of your online store. Shopify’s app store contains both free and paid app.

They have apps for product reviews, discounts, SEO, Multi-country-pricing, edit orders, and more. Pricing for paid add-ons varies and mostly they offer monthly subscriptions.

Ratings: 4.1/5

WooCommerce

As WooCommerce is open source they give you access to more than 50,000 free WordPress plugin. Due to no restriction on entry, there are a lot more integrations and add-ons available for WooCommerce.

They also have paid plugins of the third party to seamlessly integrate with your online store. They have add-ons for performance optimization, payment gateways, lead generation, and many more.

Ratings: 4.5/5

 

  • Scalability

Scalability can make a huge difference for your online store’s profit and growth potential. As your business grows, you may need more resources to handle new challenges and target.

Without scaling, a business can slowly plateau or become outdated — especially in the competitive world of eCommerce.

Shopify

Infrastructure of Shopify can handle your growing business without you having to worry about technical parts, downtimes, backups, updates or security.

Once your business starts growing, you can simply upgrade your Shopify plans. They also offer enterprise services as part of the Shopify Plus plan.

Ratings: 4.3/5

WooCommerce

As WooCommerce is self-hosted platform it makes you responsible for managing and maintaining backups, updates, security of your website. You may run out of resources as your online stores start getting more traffic.

Your WooCommerce hosting costs will increase, but you will have better control of resources, so you can make sure that you’re not paying for resources that you don’t require.

Ratings: 3.9/5

 

  • Security

Security is a major consideration when it comes to running an online store. How secured my data is? Can I securely process credit and debit cards? Can it be hacked easily? Is the platform PCI DSS (Payment Card Industry Data Security Standard) complaint? These are some question you must be asking yourself as an online store owner.

Shopify

Shopify provides a level 1 PCI DSS compliant. They are responsible for maintaining the security of payments on the checkouts, which means if something goes wrong then you are not at all blamed for the same. With Shopify, you also get free SSL certificate with all their plans.

Ratings: 4.7/5

WooCommerce

With WooCommerce you’re responsible for hosting the website, and if you get hacked nobody’s there you can blame. As its open source, it doesn’t provide PCI compliant. If you want your online store to be secured, you’ll need to pay for the same.

Ratings: 4.0/5

 

Conclusion

POINTS SHOPIFY WOO-COMMERCE
Design 4.7/5 4.1/5
Ease of use 4.6/5 4.0/5
Support 4.6/5 3.8/5
Pricing 4.3/5 4.3/5
SEO 4.0/5 4.0/5
Payment Gateways 4.1/5 4.0/5
Uptime & Page speed 4.4/5 3.9/5
Integration & Add-ons 4.1/5 4.5/5
Scalability 4.3/5 3.9/5
Security 4.7/5 4.0/5
   
AVERAGE 4.38 4.05

Both Shopify and WooCommerce are great e-commerce platforms – although each of them has their own set of pros and cons.

If you are looking for an economical solution, and you want to have full control of your online store, then WooCommerce is the best platform for you.

If you want something that’s completely easy, that has infinite scalability, which doesn’t require any technical knowledge, then Shopify is the better platform for you.

 

10 Reasons Why Shopify is the best option !!

https://www.shopify.in/?ref=webloudspeaker-private-limited

Last updated on November 1st, 2018 at 06:19 am

In our 21st century, no one has time to physically go shopping, instead of that people are getting more and more attracted towards online shopping or E-commerce(in technical term).

And it’s not at all a bad idea if you are thinking of a startup or small business for selling your product online. All you need is a platform, which help’s you to establish your own brand. Shopify is one of that platform that you must have a look.

 

WHAT IS SHOPIFY??

Shopify is a cool E-commerce platform that allows you to set up an online store to sell your products. It is all-in-one web-based platform that let the entrepreneur run their own online store.

Those days are left far behind when people had to worry about setting up a website from a scratch, just to start an e-commerce business. Because Shopify had made that difficult task a cakewalk for us.

HTML, CSS, JS, etc are the programming languages which are used for appearance and designing your website. Don’t worry if you haven’t yet heard about these names, Shopify still allows you to have full control over the appearance and setup of your store(without having knowledge of those programming languages).

Now let’s know the features that Shopify provides and why anyone should opt for Shopify rather than any other platform.

 

10 Reasons Why Shopify is a better option!!

1)  Hosted Solution

Shopify is completely reliable as it hosts over 500,000 stores. Shopify was the first hosted e-commerce website solution to use a Content Delivery Network (CDN).

A CDN is a large network of servers placed across the world to ensure your customers can get your online store loaded quickly, no matter where they are. While choosing an E-commerce platform one of the aspects you must know is the difference between ‘Self Hosted’ and ‘Hosted’.

 

Self-Hosted

In ‘Self-Hosted’ e-commerce solution you download and run the software yourself.  You need to set up everything from scratch, also managing the hardware infrastructure and operating system on which your e-commerce website is going to work on.

In case if you need help when your website run into an error, there is no centralized support system you can contact. In terms of security, uptime and managing traffic self-hosted is usually less preferred.

Hosted

In ‘Hosted’ you don’t have to worry about managing the server, security, uptime, traffics, etc. Every technical aspect is managed by the platform provider. The hosted application can be deployed easily as compared to the conventional software.

These type of applications are managed by the service provider so, they are updated and patched with the most stable version and is backed by continual technical and customer support.

 

2) Supports Multiple Languages

Suppose you have an online store which is selling its product in Canada whose native language is English or French and you are planning to expand your business in Germany, then it would be preferable if your website appears to Germany folks in their native language (German).

Based on the data of Gallup survey of language preferences[PDF] and  Common Sense Advisory surveyed  2,430 web consumers in eight countries :

  • 9/10 Internet users said that, when given a choice of languages, they always visited a website in their own language.
  • 42% said they never purchase products and services in other languages.
  • 72.1% of consumers spend most or all of their time on websites in their own language.
  • 72.4% of consumers said they would be more likely to buy a product with information in their own language.
  • 56.2% of consumers said that the ability to obtain information in their own language is more important than price.

Reference

In Shopify, there are many plugins available like ‘Langify’ (manual translate), ‘Panda Language Translate’, ‘Multi Lingo’ it allows the merchant to translate their storefront into multiple languages. Although it is preferred to use the manually translation app rather than the auto-translation app to translate your store.

Having the storefront in customers own native language creates a friendly impression, which in future can increase your business rate.

3)  100+ Professional Themes

“First impression is the last impression”

When any user visits your website the first thing that comes up is the design or look and feel of the store. So it would create favorable influence on the user if your store has a nice quality design and a good theme.

Shopify has a number of feature-rich, beautiful themes which are developed by professional web-designers. The design of your website always plays an essential role when it comes to e-commerce.

Thousands of dollars are being spent by the store owner to get their store designed by professionals. But if you are a Shopify user you get most of the themes designed by the professionals for free.

There is a range of free and paid theme in Shopify to find the right look and feel for your online store. Here are some of the examples of Shopify’s themes

  • Narrative (free)
  • Debut (free)
  • Jumpstart (free)
  • Brooklyn (free)
  • Boundless (free)
  • Parallax
  • Empire
  • Canopy
  • Retina

These themes are even categorized according to design or product your store is selling. Shopify makes sure that themes are modern, clean (no bug), easily customizable, responsive design, cross-border compatibility and many more.

 

4)  100+ Payment Gateways

A payment gateway is simply a software application, which conduit between your e-commerce website and the bank that authorizes(or declines) your customer’s credit card payment. It is the final step of the sales process, without it you won’t be able to securely charge your customer when they purchase any items from your online store.

Shopify supports all the well-known payment methods such as

-Credit & Debit Cards              – Cash on Delivery (COD)

-Net Banking                              – Wallets

-Bank Transfer                          – UPI

-EMI’s                                          – PayPal

 

Some of the well-known payment gateways supported by Shopify are:

[Link of all the payment] gateways Shopify supports

You get the ultimate freedom for choosing the right payment gateway options for your customer provided by Shopify. Shopify even has its own built-in payment system powered by Stripe.

Here are some of the reasons provided by Shopify for using their own Payment platform :

  • Shopify plan transaction fee is now free.
  • Lower costs with an online credit card rate of 2.4% + 20p (Basic), 2.1% + 20p (Professional), or 1.8% + 20p (Unlimited), and no hidden charges or extra fees
  • Managing of orders, payments and payouts can be done directly through Shopify.

 

5)  Manage store with your Smartphone

Are you worried about your online store while enjoying your holidays or trip with friends or family?

Not to worry anymore now onwards, because the Shopify mobile app lets you manage your orders, product, staffs, and customers from anywhere just with your smartphone.

Manage Products in-app

→  This mobile app will let you upload your products images.

→  Set the features and pricing details of the product.

→  Adding the products to collections.

Process your orders with few taps

→ Completion of order, refund to customers, or archive orders.

→  Manage tags and notes.

→ Conversion details can be viewed.

Respond to real-time information or queries         

→ See the live sales or visitors traffic

→ Get notified instantly when you receive the order.

→ Get in touch with your staff members.

 

6)  Unlimited Products and Bandwidth

→ There are no restrictions on the number of products you sell on your Shopify store. Which means if you start your store with just 100 products and if you want to add some more 200-300 product items in your store no one will stop you doing that.

→ No one will charge you if your online store is visited by hundreds, thousands or crores of visitors. There is no limitation on the how many online visitors go through your store, and also how many files or photos you upload to the store.

 

7)  Integrate with Dropshippers

Drop shipping is a method in which you don’t have to keep the products in stock. Instead, you directly get in touch with the wholesale supplier that stocks its own inventory.

So whenever you receive an order from the online store, you forward that particular order and shipment details to the supplier and they ship the goods or product directly to the customer.

Oberlo is the app for Shopify users, to easily import and dropship the product.

There are very few platforms like Shopify that provide drop shipping integration. Here are some benefits of drop shipping.

→ Investment is very less as you don’t have to set up an inventory.

→ There is no limitation on items you want to sell, you can offer thousands of items to your customer.

→ Nothing to worry about manpower, as it is all handled by the supplier’s side, which eventually frees up your time to concentrate on your marketing strategy, operations, and customer service.

To know more about drop shipping you can read the blog  “A brief Idea About Drop Shipping”

 

8)  24/7 Support

Shopify will always be there to help you and your customer whenever needed. Here’s how

Open Chat

Team Shopify is available 24/7 on live chat. Isn’t that convincing, if you or your customer get immediate answers to your questions and queries.

E-mail

Suppose you have some questions, but there is no requirement of getting that answer immediately. In that case, you can opt for their e-mail support option, just mention whatever inquiries or issues you have in an e-mail and Shopify will be at your service with all relevant information within 24 hours.

Phone Call

Don’t feel like typing up entire queries or problems?? Not an issue!! The “anytime” helping guys are always there, you can call them whenever you are facing a trouble, even if it’s 3 AM!

 

9)  Gift cards

It is a special type of product, whose value (amount) can be used as payment. You can also issue a gift-card to customers for free as a reward for using your store. Your customer can use the gift card to make a purchase from your store both online and in person.

Your customers can even send the gift-card to other users so that they could attract more users to their store. A gift card holds a balance (paid by the owner of gift-card), which could be spent over more than one order.

When making a purchase in your store, a customer can redeem the value of a gift card by entering its unique code at checkout, and if the payment amount exceeds from the amount in a gift card, then the customer will be prompted to choose a second payment method.

Click the link to learn more about Shopify Gift-Cards and how it can boost up your E-commerce business.

 

10)  14-Days Free Trial

You cannot learn swimming unless you jump into the water and try once yourself. That’s why Shopify gives you 14 days free trial to have a personal experience with them. So one should try Shopify platform at least once if they are planning to start an e-commerce business.

Click this image to get started.

It hardly takes a couple of days to start and set up an online store with Shopify.

So why wait and watch other reaching and achieving heights of success from e-commerce business, get a start now by registering yourself in Shopify.

 

 

 

 

 

Retain More Customers by Providing Multiple Currency Options For Checkout

mCheckout Featured Image (1)

Last updated on June 8th, 2018 at 06:50 am

When everyone seems to shop online, why are 67.45% shopping carts abandoned? This is about people. Different people, different approaches! You may have made peace with the fact that you cannot satisfy every buyer. However, you can follow a certain set of established tactics to grow your international business to highest bounds.

Experts keep telling you that localizing your global business is very important. It is, for two obvious reasons.

  1. To make people buy products from your online store.
  2. To keep people stuck to your store so they keep coming back.

So, why do people want your international store to look and feel like their local online store? Because, this provides them a comfortable, easy to browse user experience. Research shows that 20% of people abandon their carts because price is presented in foreign countries.

Buyers Behavior Chart

Of course, this is not the only motivation for localizing your store, there are many others. One being the headache of converting foreign currency prices unto your own currency, and other being the issue of its acceptance with banks. We have a solution for this problem, so let’s dive deeper into it.

Switching between currencies

One thing is for sure- People want their buying experience to be simple and convenient. You show them product prices in foreign currencies. It is the feasible way since you are selling in multiple countries. Here you are ignoring one simple possibility. Not all the people may care about converting the price every time just to figure out how much they are paying. Also, all banks have different policies when it comes to accepting payments in foreign currencies. The return and refunds become another severe issue.

Shipping and Tax charges are the extra money

Figuring out the amount is not the only problem. Sometimes it is about buyers feeling that they are paying more than they should. And it gets worse when your store is showing prices on products page in customer’s local currency.

If the buyer saw a product’s price on product page in his local currency, and is all geared up to buy and went to checkout. How heart breaking it must be for him to realize that he has to calculate shipping rates and taxes on his own? Moreover, the psychological effect of this currency auto-switch is that they feel you are charging extra under the sheets of foreign currency. This is where the feeling of being deceived comes in picture. And a customer lost once, is a customer lost forever!

What is the solution?

There are many apps to show the prices on your store in buyers’ local currency. These apps critically locate buyers and show currency accordingly. But as soon as they proceed to checkout, the prices get converted into store’s default currency.

You have to ensure that buyers see prices in their local currency at checkout. This can be achieved in many ways. The one obvious way is by establishing multiple stores. When you set separate store for each country, you can set currency under that country. Setting up and maintaining many stores come with its own set of issues as shown here.

Shopify currently has no other app that lets you display price in buyers’ local currency at checkout. There are many apps that can let customers set currency on product page. Then at checkout page, the prices get converted to store’s currency. Hence, the ideal situation implies one store, one currency (store’s default currency) at checkout.

Our mCheckout App lets you do one simple job of providing prices in buyers’ location currency at checkout page.

Along with this, it takes care of refund and returns in the same currency previously used by the buyer. Also, you may wonder that for all the different currencies, you will need various coupon codes and discount offers. Wonder no more! All Shopify coupon and discount code generators are compatible with our app.

This app supports custom credentials with USPS, Canada Post, UPS, or FedEx to display calculated rates at checkout. The app works on all plat.forms (operating system) without needing any modifications

How does our app work?

It is important to note that the visible work of our app essentially starts from Cart page.

At cart page, buyer gets two options in terms of currency. Either he can choose to proceed with store’s default currency or the alternate currency that was selected by the app (through location) or the user (manual input).

The working of the app is not limited by just setting the price in particular currency. It also lets buyers pay in that currency. And why is this an added benefit? When users pay in foreign currency, they end up paying additional amounts to bank for foreign exchange.

As mentioned above, not all banks support money exchange in all currencies. This serves as a hurdle in your store growth as it drives foreign buyers away from your store. But with our app, as you are offering them to accept payment in their currency, this issue is eliminated.

How can our mCheckout App help your international business?

People are reluctant to buy when they see prices in foreign currencies. We provide you with an app that lets you set country wise currency at checkout. What’s more? If for once, a customer is hooked up at your store, he is bound to come back. This ensures long term buyers for your store.

Let us know how you have been tackling this multi currency issue at checkout till now. And if you are still waiting for an ideal solution, use our app and convert more buyers today.

If you have got any issues with our app, we are always here to help you.