Top 3 Retailers who are Mastering Cross-border Commerce

The advent of cross-border commerce has turned a game changer for the small and the medium-sized businesses. The online marketplaces have become a great investment for the online retailers. They have turned out big players and developed strategic partnerships amongst other foreign countries. This has helped them engage in both offline and online relations with various brands and customers.

While in the process, the customers also have evolved and involved a lot. They now focus on the brand shopping rather than the channel shopping. Moreover, they are more inclined towards the web rooms than the showrooms. This has completely blurred the line between the online and the offline shopping. To be specific, this has blurred the lines amongst different geographic locations.

The changing diaspora

  • With the on-growing demand for the global products and brands, there has been a constant rise in their presence in both online and offline catalogs.
  • E-commerce is gradually shaping up the world into a one-unified market. The strategy behind is to make the products and brands available locally and globally in the markets.
  • Cross-border commerce has been growing to make its presence crossing every geographical border.
  • By 2021, the Global B2C E-commerce might reach over $424 billion. This market share targets the E-commerce bloomers like Asia, North America, and Europe.

Here are 3 top brands and retailers who have scored high in the “International Retail Index” and have managed to master the cross-border commerce game with engaging customer experience over the years.

  • ASOS

ASOS, the great fashion hub and global retailer, is ranked number 3 in the International Retail Index. It has surpassed the likes of the leading brands like Aldi, Apple, and John Lewis. ASOS offers great fashion at even great prices. This brand has expanded globally over the countries like France, the US, Germany, and Spain over the last few years. David Green, the MD at ASOS, discussed how the brand leveraged the technology for an engaging customer experience.

For a frictionless experience to its customers, they integrated type-ahead address verification that enables the customers to quickly fill in their address. The team at ASOS easily captures the data and insights for a cleaner and more accurate checkout for its customers. The global retailer also has laid more emphasis over the GDPR (General Data Protection Regulation). This ensures the data capture happens in a compliant manner. Moreover, it sets the right balance between the customer experience and the compliance.

  • Sephora

The other Global Retailer that ranked 8th in the International Retail Index is Sephora. Ian McGarrigle’s, the chairman of the World Retail Congress selected this French brand for the World Retailer of the Year. He also stated that this French brand has leveraged every international opportunity for over 4 decades. It potentially monitors the customers’ behavior and the brand offerings. Today it globally operates in 30+ countries which include the US, China, and Italy.

Setting a benchmark with its global presence, this leading Global Retailer has seized the opportunity what Digitalization offers. It also analyzes the customer demands and the insights of their businesses. With such a strong customer base and digital platform engagement, this has been driving the youth fashion and continues to grow globally. Along with the digital approach, it has adopted the local intelligence. This helps the brand to understand the demands of its shoppers. It also betters the customized offerings to its customers for both local and online stores.

The most powerful feature is the social media engagement of the brand for its valuable shoppers. The Sephora Assistant feature available with the Facebook Messenger app allows the shoppers to easily book their items in the nearby stores.

  • Walmart

Robert Gregory, the Global Research Director for the Planet Retail RNG selected the Global brand Walmart. The brand ranks 9th in the International Retail Index. This brand has been a consistent player in the E-commerce world and the Retailer’s Market. Walmart has a strong physical presence in markets at over 30 places. Over the past few years, to make a digital presence over the global platforms, it has been continuously reinventing itself.

Walmart has already engaged digitally in the cross-border markets in countries like India and China. Recently, it made an investment in the Indian E-commerce giant Flipkart to set its roots in India. Flipkart has a strong customer base. The startup-turned-giant has been a leading E-commerce company in the retail market with over 100+ brands under its umbrella. The partnership between Walmart and Flipkart is likely to be a great business for both the parties and a great venture in the E-commerce and cross-border markets.

3 brands that made it big into global markets with cross-border commerce

Last updated on June 22nd, 2018 at 02:22 pm

In the race of cross-border commerce, some brands have carved out a niche following several website localization tactics and processes. Some brands have taken help of localization services while some have developed attractive local websites to grab user attention.

Effective website localization goes beyond just product selection. Consumers demand more of localized content and media that they can understand and trust. When your brand understands this, you’ll be able to create template-based websites that follow a single format, but that can house new blends of content by the market.

Are you looking for investing in the biggest global markets? Do you want to take a step ahead of your competitors in the long run?

Here’s a complete guide how these small businesses have made it into the enterprise businesses.

O Boticario – A big name in the world of cosmetic and perfumery

The largest perfumery and cosmetics franchising network in the world. Also, it is Brazil’s second largest cosmetic company. It is spread across Brazil, Mexico, Peru, the United States, Japan and France with over 4,000 stores.

O Boticario has demonstrated ways to globalize the markets with the best approach. It has utilized the power of analytics to customize the merchandise for local and international customers. It has increased productivity by localizing the sites in terms of SEO perspective. Here are some strategies to expand globally:

  • Tailoring media and content by market

Every emerging brand should understand well that effective website localization is not just about product selection. It is more about how the consumers across the world demand to see the relatable media and content.

  • Ditching the copy & paste method

O Boticario has set a mark in website localization with their channels like .es and .com sites. It provides an engaging digital experience with localized content and global translations based on the customer’s shopping habits and locations.

  • Fully translated product information

Investing an extra time in the translation of product information can help build trust with the local customers. Also, localized content for product boosts SEO page rankings. O Boticario has product page information in English, Portuguese and Spanish.

  • Seamless checkout

O Boticario uses First Data on all its sites for collecting the transactional data. This payment gateway extends global payments and can sync with other payment modes globally.

With such principles and strategies, O Boticario has proved a benchmark in the e-Commerce global market of perfumery and cosmetics.

 

Vivino: Wine Delivery across the globe

Founded in 2009, Vivino is an online review and marketplace for wine globally. It all started with a simple iPhone app for the residents of Denmark. With time, it scaled its market values and aged like wine only to get better.

Vivino is a global marketplace for varieties of wines. It has one of the largest databases of wines in the world. It has nearly 7 million users and more than 3 millions of wines with quality taste. It has offices in India, Ukraine, U.S., and Denmark.

The founders have leveraged the opportunities of the e-Commerce business that within a short time, they started spreading across every major country. Today, around 5% of wine sales are made and Vivino holds a major share. It has localized wine e-commerce sites launched in the UK, The Netherlands, Belgium, Italy, and Spain.

Vivino excels in the online order and delivery of gourmet and wine across the globe.

Several strategies that the brand has accepted are:

  • Consistent presence across emerging markets
  • Localized language, content, and media
  • Understanding consumer preferences across borders
  • Localized product information, features, and reviews

Vivino has played smart in the networking and digital world. On the basis of IP addresses, it redirects its shoppers to their locations. This localization engages a number of communities in the local development environments.

Based on its product, Vivino has proved it truly values its quality and customers. “Wine only tastes better when old, likewise, this brand just gets better with time.”

 

Neon Poodle UK/EU

This brand is a leading supplier of long-lasting and affordable neon signs for homes and businesses in UK and Europe. It effectively manages localized inventories across the board. It has localized warehouses spread across the globe and that is what makes a smart move in terms of data and supplies.

Their Insights tool helps in merchandising the brand effectively for the local customers. These analytics and insights provide information about the demographics. It is vital information any brand needs to enter and spread in the cross-border markets. With social media, we track what the global customers demand. We scrutinize the customer behavior and their belonging domains and later take the next step.

Neon Poodle works differently than big, listed brands. It has spread its data warehouses first as per demands of localized markets. This helps the brand serve better and resolve shipping and delivery problems faster. With a big step, it has already won the game of cross-border expansions. The brand provides shipping to all domestic and international locations. However, only local customers can leverage free shipping and delivery.

Neon Poodle EU/UK understands what a local region needs and how the customers behave. They have effectively blended the technology and data to reach out to every corner of UK and Europe. Localized Data Warehouses, stock management and total landed costs are the key points to enter the cross-borders. This brand does it all and clearly wins the aspects of this expansion game.

Conclusion

Taking a cue from these top brands that have made it big in the world of cross-border markets can help you in every way. Today, they have reached the pinnacles with a strong foundation, plan, and strategies to empower their cross-border commerce strategies.