‎9 Proven ways to increase your International sales on ‎Shopify‎

Last updated on September 14th, 2018 at 12:51 pm

I hope you might be selling on Shopify beyond your own borders?  If not, then it’s high time to expand your online business not only domestically but also internationally.

And if yes, then you already know that if you don’t expand to fill a gap in the marketplace your opponents surely will.

We’ll look at specific techniques that you can use for increasing your global sales, while also exploring the solutions for executing each of the techniques.

After completing the detailed reading of this post, you will be able to take your International e-commerce business turn it into a powerhouse that generates sales day and night.

1) Think Local

Your store might be doing amazing business domestically, but at the same time, it is failing to achieve the target you had previously decided.

  • 92%of online customer prefer to shop and make purchases on sites that price in their local currency.
  • 33% of them likely to abandon a purchase if pricing is in US dollars only.

So, you need to localize your stores and products currency in your customer’s local currency.

Reducing the mathematic calculation for your buyers of translating the currencies in their local ones can genuinely increase your International sales.

Recommended App:    “Auto Currency Switcher”

 

 2) Set Multiple Prices for Different Countries

Selling in the international market is challenging for most sellers as a result of various factors involved like:

  • High shipping charge and taxes.
  • Setting up different stores and different prices in different countries.

All of these makes running an online store difficult and also lessens the chance of earning maximum profit.

Setting different pricing for different countries can largely increase your sales, revenue, and profit. However, one requires to create a separate online store for different countries in Shopify if you want to achieve the same.

There is an app, by which you can achieve the same within your existing Shopify store.

With that plugin, you can include customs duties, taxes, and shipping charges in the products price itself. So by including all the extra prices in your base price  you can offer/show them a free shipping” option to your customers.

By offering/showing your customers the facility of free shipping, they might keep coming back to your store and this indirectly increases your overall revenue.

Recommended App:   “Multi-Country Pricing”

 

 3) The mystery of Abandon Checkout

 The pain of shopping cart abandonment affects both small and large business alike. An average eCommerce store loses over 75% of its sales to cart abandonment. Some e-commerce industries experience average cart abandonment as high as 83.6%.

 It is found that 92% of online customer prefer to shop and make purchases on sites that show prices in customer’s local currency.

 But due to Shopify’s limitation, your customer’s are not able to make the payment/purchase in their desired currency.

When they see a sudden change in currency at the final stage of checkout they just feel like your store is not localized, and thus they will abandon the purchase and leave.

There is an unpublished app especially for the Shopify users, which allows buyers to make payment in their desired/local currency. It supports 120+ currency option for checkout.

Recommended App:    “mCheckout”

 

 4) Engage online store visitors with live chat

Having a real-time support for answering the questions of online buyers while they are in the middle of an online purchase is one of the most important features a website can offer.

A research by MarTech concluded that 51% of the online shoppers are more likely to buy from a web-site that provides a live chat option.

  • 48% of customers are more likely to return to the website.
  • 41% of online shoppers trust the brand when they see a live chat.
  • 21% of online customers claim that live chat helps them to shop while working.

From the above data, it is clear that live chat is not something that can be ignored. Many confused buyers don’t make any purchase from the store, because their confusion or query is not solved in real-time.

There is a software by which you can integrate your Shopify store with live chat. It offers you as a store owner the option of real-time chat with your domestic as well as international customers.

Live chat provides faster query resolving times and quicker responses – providing a better customer experience.

Recommended App:   ” Olark Live Chat

 

5) Upsell your Product

Back in 2006, Amazon reported that 35% of its revenues were as a direct result ‎of its cross sales and upselling efforts.‎

Upselling is nothing but a sales techniques in which you offer your buyers the chance to upgrade their purchase by maximizing the value of their purchase –by purchasing a related product with it.

The indication is to make your customer purchase more (spend more) they originally thought they would spend.

Amazon’s Upselling

What can you upsell?

  • Most sold product – In demand or best product.
  • Most reviewed products – For convincing your customers better.
  • Most relevant products – Depends on customers to customers

There is  an app which helps you upsell your customers when they click the checkout button by showing them a creative and eye-catching pop-up window and also offers the last possibility to add products in the cart based on the contents of their shopping cart.

Recommended App:    “Upsell for Products”

 

6) Optimize your store for Mobile view

According to Statista in 2018, 52.2% of percent of all website traffic worldwide was generated through mobile phones increased from 50.3% in the previous year.

You see more than half of the internet users are accessing web-site from their mobile device.

Thus it becomes a vital factor to optimize your mobile site. Now let’s see some stats regarding why fast loading mobile page is important to increase your international sales.

Data by Hubspot says:

  • 1-seconddelay in page response can result in a 7% reduction in conversions.
  • 1 second delay in page load time means 11% loss of page views.
  • 47% of user expect a web page to load in 2 secondsor less.

As you now know that your online store’s mobile visitors are always in a hurry. Thus you need your mobile site’s loading speed to be really quick, otherwise, there are many other alternatives available for them which they can try anytime.

You must know that if your online store is optimized for mobile then your ranking on the Google will automatically get enhanced.

There is an app which generates AMP (Accelerated Mobile Pages) pages for the Shopify stores and makes your mobile site 85% faster creating AMP pages automatically for all the product.

Recommended App:   “ FireAMP “

 

7) Leverage user-generated content

Make the most out of your User-Generated contents. It is the fact that when any of your potential buyers read the product review or any content provided by the user of the product, they feel that the content is impartial because one of them has created it and they trust it.

Your potential international buyers will gain trust on your brand easily as they’d see their native one’s reviewing, commenting and more.

Not only you’ll build trust for your brand and product, but eventually, your overall sales will also drastically increase.

 What can you do is start promoting your customer’s reviews, comments on various social media. Don’t worry you won’t need to do that manually. There is an app in the Shopify app store  which does this task for you.

Recommended App:    “Yotpo”

 

8) Learn Every Languages

Yes, that would eventually be very effective. Not all your competitors follow this practice of learning all the languages and implementing them in their online store.

Just imagine your mother tongue is “English” and you know only that language. And you visited an online store whose displaying language is “German”. Then obviously you’ll be leaving that site even if you are interested in that store’s product, just because you don’t understand the store’s language.

This same thing happens with your potential customers too. According to data 55% of the internet content used worldwide is English.

source: https://upload.wikimedia.org/

Just think what about the other 45%? And if you could optimize your store for the other 45% too, then I don’t need to tell how much sales you’ll generate.

In order to target the other 45%, there is an app  which will translate your store in the visitor’s desired language. Which would indirectly create a positive imprint on their mind that your store is localized one and they’d not abandon the online store.

Recommended App:    “Langify”

 

9) Do Email-Campaigns

Do you know you can convert your new visitors into your daily customer? Yes, by doing the email campaigns (effectively) it is possible to convert the visitors into your buyers.

Email Marketing is no lesser than a word of mouth marketing. All you need to do is, do it effectively and in an organized manner.

A data says the email marketing has a 3,800% ROI, meaning you can earn $38 in revenue for every $1 you spend.

But, these statistics won’t be of any help to you or anyone if it’s not implemented properly.

There are many app which will automate your email campaigns, create beautiful templates and will also grow your email list.

Recommended App:  “Email & Marketing Automation

Conclusion

I hope this article may be helpful to you. However, these are only the 9 most effective ways, there are many other ways too for increasing your international sales.

If you know any other effective way please mention it below by leaving a comment. I’ll surely add it that in my upcoming articles.        

Do tell, which tactic/way(s) have worked for your store to boost the International sales.

 

A 10 minutes Guide to sell Globally

Last updated on September 14th, 2018 at 12:52 pm

Every human and their dog are online today. If you’re selling online on Shopify then you already know the power of e-commerce. And this power can be converted into super-power if you go selling globally.

1.66 Billion Of the worldwide internet user research products online, it’s safe to say that online shopping is only going to get bigger

There are different opinions on the e-commerce business model, one of them is: Entering the arena of cross-border trading is the fact that it is profitable.

Still, if you are not believing that going global could increase your sales then have a look at this picture.

It’s never too late to sell internationally. Prediction by Forrester says that between 2017 and 2022 cross-border transactions will exceed domestic ones by 17%.

Thus, as of now, you got the idea how much important overseas e-commerce business has potential.

Now let’s look at some essential things one by one you need to tick on your to-do list if you’re planning or doing the global selling.

 

Price Local while Global

Mathematical calculations while online shopping may always turn off your potential buyers. Thus it is suggested to make an online store’s pricing currency in your buyer’s native one.

  • A survey carried out by Shopify, 92% of the customers are more likely to do online shopping and purchase the product in their local currency.

So if you’re not listing products in the consumers’ local currency, then you are endangering your business with 92% of the online shoppers.

  • 33% are likely to abandon a purchase if pricing is shown in US dollar only.
  • Research conducted by Penton in November 2012, 30000 online shoppers from Canada, UK, Australia, and Germany indicated displeasure with sites that priced in US dollars (USD) only.

Thus as a store owner, you need your products listed currency local as per your customer’s native currency. To combat this query there is an app named “Auto Currency Switcher” in Shopify app store.

Auto Currency Switcher App automatically detects the IP of the user from whatever geographical location he/she is viewing your online store and displays all the prices in the home currency of the user. Even there is a flexible option to change the currency by the user as per his/her convenience.

This app will only change the product currency in the users home currency. But you must be knowing that different country has a different valuation for the same product.

So, now let’s discuss on setting different prices for different country and how you can offer free shipping.

 

Offer Free Shipping

Different country has different pricing, therefore it becomes essential for you as a store owner to set the products prices accordingly.

For example, you’re selling a product “A” in the US at ’$10’ and you’re already selling the same product in Germany at ‘8.5 €’ + ‘Shipping Charges’.

Now as you know the different country has different shipping rates and customs duties so the product that you are selling in the US may not have the same rates in another country. So you need different pricing structure for the same product for the different country

Among the millions of international online shoppers every day, 13% say they will abandon their cart without paying because the price is in a foreign currency.

One more e-commerce fact is that online shoppers don’t want to pay much for ‘Shipping’ and ‘Other extra charges’. These extra charges to your customers feel like as they’re paying more for without any reason.

So, what if you can offer your customer free shipping and no other charges? Yes, there is an app on Shopify app store which will allow you to :

  • Set different prices for a different
  • Automatically changes stores currency in users home currency.
  • Increase or decrease the prices of the product in a particular country anytime.
  • Include the shipping rates and other charges in the product price itself.

By including the shipping rates and other charges in the product price will create an impression like you are offering the product with free shipping (even if you’re not ;)).

Therefore having the capability of setting different prices for a different country, your shoppers can largely increase your global sales, revenue, and profit.

With “Multi-Country Pricing” app, you can achieve the same within your existing Shopify store without creating multiple Shopify stores. Hence, you will be saved from the overhead cost and headache of creating and running multiple stores.

 

Checkout in Local Currency

Ever happened?

You’re viewing a product in $10 (USD) throughout the buying process and suddenly at the checkout, it becomes 700₹ (INR).

As a user of the US (United States) you’ll either start converting it in USD or just abandon the checkout and leave the site.

A study even found that an online store manager can cut checkout abandonment rates by up to 50% by providing their customer a localized currency option at checkout.

For you, as a Store owner, it is very important to allow your customer to checkout in their local currency.

GALA (Globalization and Localization Association), studied the top four countries like Singapore, Taiwan, Czech Republic and India and found that online shoppers are expecting their checkout in local currency. If you’re a digital merchant with consumers in these countries, currency localization ought to be a priority.

For Shopify stores, there is a plugin especially developed for checkout localization named as Multi-Currency Checkout.

The Plugin is packed with all the features to make checkout more customer-friendly and allow them to make payment in their desired local currency.

 

Final Thoughts

Regardless of whatever your business size is, these are some of the basic things which you need to consider when you sell globally.

If you’re fascinated towards international market you can read more on strategies for harnessing Cross-Border Commerce Success.

Let me know by your comments that whether these guidelines helped you or not. If you have any suggestion or way to sell internationally, let my readers know.